AlfaMag.ro is an e-commerce website specialized in electronic equipment and accessories in the auto-moto and mobile devices domain. The main principle of AlfaMag is represented by 3 different criteria: quality, diversity, and innovation. The online selling concept based on high quality and low priced products are what have kept the company in a leading position in this domain.
The main challenge was building a better-optimized website, that can improve the user's experience and lead to optimizing the conversion rate. Another challenge was the improvement of the brand's visibility and making a better presence on the market. Starting with the development of a new website and continuing with the advertising of the brand in the online environment, we followed attracting more visitors on the website and increasing the conversion process of the visitors into real clients.
Building the AlfaMag e-commerce website, meant the process of choosing a new platform, WooCommerce, which a more complex CMS, but easier to use and maintain. The final result, is a better-optimized website, user-friendly, both front-end and back-end.
The display of the products in a more pleasant way, has substantially improved the orders number on the website. In addition, the fully responsive website has made the ordering processes from mobile devices more pleasant.
The overall design is user-friendly, easy to use and modern, having information about product categories and brand value.
On-page and off-page SEO optimization have improved the website's ranking in the search engines. In order to get a better position on Google, Danco Vision's experts have conducted a complex analysis, the results were the most relevant keywords, that can organically grow the total number of visitors on the website.
Newsletter campaigns, remarketing targeting and also the improvement of the total number of visitors on the website, has allowed getting closer to every client. Moreover, the offers presented in an attractive design have generated more traffic on the website.
Video Marketing is the most modern promotion method in the online environment, whose popularity is steadily rising. Through the dynamic nature of the content, all the videos built for the clients, generated engagement, at the same time, making the provided information easier to follow.
A solid brand presents a quality image, which can lead in time to a better reputation. In this way, we offered to AlfaMag, external PR services, together with well-known known bloggers that are related to the brand identity. Next to awareness, another objective of the PR campaigns is SEO, for a better search engine placement.