Knauf is an internationally renowned manufacturer of construction materials. Our customer wanted a complex website that combines a 100% customized platform and a complex database for better future management in the back-end department.
The challenge was to make the website according to the German model in terms of design, but with features adapted to current technology, so as to be responsive and user-friendly.
Subsequently, we took care of adding the beneficiary’s products and systems. Intensive documentation was needed, as they had special features and required increased technical attention.
We had to introduce a dynamic map with the positioning of the distributors, add a product catalog that is constantly updated through a visualization tool directly on the website and, at the same time, work on a design that fits them all in the most efficient way possible.
We adapted the original content according to the most effective SEO rules, meant to place the customer as high as possible in the search engine hierarchy and we optimized the images for the products, making a graphic adaptation in relation to the website design.
In terms of filtering systems, we implemented an advanced system that includes Knauf categories, subcategories and products. In addition, there had to be an advanced and intuitive search module to always deliver relevant results.
Later, we added technical data sheets and intuitive tables that are available to users for more clarity regarding the use of Knauf products. We also implemented to this end a system for displaying products compatible with those that the user has already viewed on the website.
The homepage contains a navigable system by sections and a macro menu that allows the user to browse through categories and subcategories. Authentication is differentiated according to the type of user, both in the administration interface and in the website.
Thus, our customer’s website has all the necessary features to represent a famous brand at the highest level and to consolidate a positive image in the online.
Visit the Knauf website and tell us what you think about your experience with it. We are always open to your suggestions, so we can improve every day!