CRO (Conversion Rate Optimization)

CRO for your business will bring a structured and systematic approach to improving website performance. We define unique website goals and needs (KPIs) and use Insights – analytics and user feedback to ensure your conversion rate will steadily increase!

What does conversion rate optimization (CRO) mean?

Conversion Rate Optimization (CRO) is the process of improving the percentage of visitors to a website who become customers or take certain actions, such as filling out a form or making a purchase. The goal of CRO is to improve the efficiency of a website by increasing the conversion rate and thus increasing the company’s revenue and profits.

Conversion rate optimisation (CRO) involves analysing user behaviour on the site, identifying weaknesses and improving them to encourage more users to take action. This process can include a variety of activities such as A/B testing, usability testing, data analysis and experimentation.

An important element to conversion rate optimization (CRO) is identifying pages with low conversion rates and improving their design or content to encourage more users to take action. These improvements can include changing the page structure and design, improving content or removing elements that may distract the user.

It is also important to conduct A/B testing to compare multiple versions of a page and identify the most effective version to improve conversion rates. A/B testing can involve changing design elements, the colour of buttons or even the words used on the page.

How is the conversion rate calculated?

The conversion rate is calculated by dividing the total number of actions (e.g. purchases or form completion) by visitors by the total number of visitors to the site. The result is a percentage value that indicates how effective the site is at converting visitors into customers or getting them to take a particular action.

The formula for calculating the conversion rate is:

Conversion rate = (Total number of desired actions / Total number of site visitors) x 100

For example, if a website has 1000 visitors in a month and 50 of them purchase a product, the conversion rate for that month is:

Conversion rate = (50 / 1000) x 100 = 5%.

This value indicates that 5% of the website visitors made a purchase that month.

It is important to note that the conversion rate can vary depending on several factors, such as the industry in which the company operates, the type of product or service offered and the quality of the site. In addition, conversion rate can be influenced by improvements made in the conversion rate optimization (CRO) process, such as improving the design, content and user experience on the site.

What does the CRO conversion rate optimization process involve?

The conversion rate optimization (CRO) process is a process of continually improving a website to increase the percentage of visitors who complete a specific action, such as purchasing a product or filling out a form. The ultimate goal of CRO is to maximize site performance and increase company revenue and profits.

The CRO process may include the following steps:

User behavior analysis – This stage involves analyzing user behavior on the site, such as navigation path, pages visited, time spent. This analysis can be done using various analytics tools such as Google Analytics.

Identifying weaknesses – After analysing user behaviour, the next step is to identify weaknesses on the site. These can be pages with low conversion rates, pages with slow loading times or pages with a confusing navigation structure.

Create and test hypotheses – Based on the weaknesses identified, hypotheses should be created to improve the conversion rate. These hypotheses can be improving design, creating more relevant content or simplifying the buying process. Hypotheses should then be tested using various testing tools such as A/B testing or usability testing.

Implementing changes – After hypothesis testing, the next step is to implement the changes on the website. These changes can be design improvements, content changes or simplifying the buying process.

Monitoring and reporting results – Finally, it is important to monitor and report the results of the improvements made. This can include looking at conversion rates, time spent on site and other relevant metrics.

In general, the conversion rate optimization (CRO) process is an ongoing process that needs to be tailored to the specific needs and goals of the website and company. By analyzing user behavior, identifying weaknesses, and creating and testing hypotheses, CRO can help improve website performance and increase a company’s online success.