Performance Marketing
Get maximum efficiency for your business
Digital Marketing for conversions
We create multichannel performance marketing strategies that resonate with your brand and your audience. In the online environment, we offer you fully-managed activity plans, strategy and content generation, blogger mobilization and even video content sharing.
All this is available together with other services meant to attract new customers and maximize profitability.
Our success = Your performance
Performance marketing services from Danco Vision are tailored from the client’s perspective while being focused on sales, leads and conversion.
Our unique 360° Performance Marketing concept gives you the possibility to increase awareness about your brand’s products and services as well as to optimize each aspect of digital marketing for your brand.
Performance on Social Media
Advertising results are reflected in the number of retweets, shares, comments, likes and views—in a word, reach. Marketing on Social Media channels encourages content generated by the users of the most popular platforms, such as Facebook, Instagram, Twitter, Pinterest and LinkedIn.
Performance by Conversion Rate Optimization (CRO)
Because we have e-Commerce in our blood, we transform your visitors into customers!
With a CRO audit, we devise a structure that can attract as many visitors as possible to your website, before enticing them to say to fill their shopping cart, thus increasing the number of conversions.
The Danco Vision team consists of e-Commerce conversion specialists who have the necessary experience to optimize your online store so that the maximum number of visits to your website conclude with a transaction.
Gain customers, boost your sales and increase your exposure!
With Performance Marketing, we analyze the performance of digital marketing activities. Leave it to us to ensure that—from the sketches and initial ideas through to concepts and implementation—all services are guided only by your business goals!
Here are the Performance Marketing services that we offer, together with detailed information about them and some relevant case studies.
Each click counts! This is why we take great care to implement the best PPC strategies and develop the perfect campaigns to take your brand to the next level. Be they a platform such as Google, Facebook, Waze or LinkedIn or a campaign such as Search, Shopping, Display or Video, the sky is the limit.
Increase your business efficiency by displaying your website in front of your competitors, at the very moment when consumers are searching exactly what you offer. How? Using intelligently-implemented campaigns, precise user targeting and choosing the most efficient keywords. For us, this is our daily bread. Join us!
With a varied mix of tools, Facebook Ads offers a plethora of resources that can help you achieve success on Social Media. What’s more, we can master the ever-changing algorithms and implement campaigns that are best suited to your brand’s target and needs, irrespective of the objective. Choose Danco Vision for success!
Successful partnerships are often essential components of a communication strategy. We even take great care in creating a unified campaign and choosing the right people to be the face of your marketing campaigns, “borrowing” some of their reputation and credibility. All so you can increase awareness while improving image, traffic and conversions.
If you have an e-Commerce business, you have probably faced situations where website visitors terminated their shopping session without becoming a customers. Our specialists will take care to identify any problems that may occur in terms of flow and propose specific solutions so that more visits will end up with a conversion.
Be sure to benefit from the entire database of customers or leads that you have available, using campaigns that are tailored to inform, convert and remarket. We take care to implement the right strategies and to optimize the content so as to increase the email opening rate, as well as the impact on your target audience.
Choose performance now
The performance marketing field is growing at a considerable speed and we do not expect this trend to change any time soon. If you want your business to grow in a short period of time, working with an agency that specialises in this field and can offer you customised solutions is one of the best options.
With a market oversaturated with brands, standing out with your own company has become a challenge. That’s why brand awareness training is so important. But how can this happen? Large corporations have generous budgets for extensive promotion and branding campaigns. Many companies, however, have to focus on getting the core promotional message across as effectively as possible in order to make a profit.
This is where performance marketing comes in, giving advertisers more control over their promotional strategies and channels, as well as the amount they invest. These amounts are paid to platforms such as Google or Facebook once the set target has been reached (conversions, CPC, etc.). It’s an extra guarantee that your budget is only used for successful campaigns.
What makes performance marketing different?
In many traditional forms of advertising, the person in charge of that advertising campaign pays in advance for the time and space needed to display that ad, regardless of the results. This could mean spending extremely large amounts of money without getting a result. Performance marketing is exactly about that: performance and visible results.
How can performance marketing data be analysed?
Any action taken in this field is analysed, reported and quantified according to KPIs (Key Performance Indicators). A good example of a KPI is ROI (Return On Investment). It measures the profitability and therefore the success over time of the performance marketing activities undertaken.
As we gather more data about the performance of your website or other channels, we can optimise your promotion campaigns according to your needs and desired results.
Other relevant KPIs include:
CPM
CPM (Cost Per Mille) is the amount paid by an advertiser each time a digital ad, promoted by them, is viewed another 1000 times. It does not imply an action per se on the part of users, but only determines the cost for that ad to appear.
CPA
CPA (Cost Per Action) measures the performance of a campaign according to certain actions that are desired from the audience. This action can be subscribing to a newsletter, creating an account, downloading a file or buying a product.
CTR (click-through rate)
The click-through rate is a vital indicator of success in a performance marketing campaign. Users click on your ad if they find it relevant and impactful. Based on the clicks in the ads, our digital marketers decide whether to optimise campaigns or increase their bids.
However, the sheer number of clicks does not give you a complete picture of your campaign’s performance. That’s why measuring click-through rates in Google Ads is important. This marketing performance analytics shows you how many users selected and took interest in your ad after seeing it.
Percentage of impressions
Impression percentage is one of the simplest PPC metrics, telling you how many people saw an ad. Because it doesn’t require any additional activity (such as clicking on the ad), it’s also not an indicator of the success of your campaign. After all, the purpose of an ad for your brand is to attract a user to click on it. Of course, it’s important that it also brings you some conversions.
However, measuring impressions gives relevance to your PPC campaign. Specifically, a percentage of impressions shows you where you stand in comparison to your competitors’ brands. For example, if your impression percentage is 60%, it means that the other 40% of impressions belong to your competition.
So we can use this data to increase your impressions and minimise the chances of your competitors’ ads being seen.
CPC (Cost per click)
CTR cannot be observed in isolation. Our specialists manage substantial budgets on a monthly basis to be used in ad campaigns. At the same time, it is important that budgets are respected in clients’ marketing strategies. That’s why cost per click (CPC) calculation is essential.
In other words, we can use this PPC metric to determine how we will manage the budget and how much it would cost each time a user clicks on an ad.
Conversion rate
Conversion rate is one of the most important digital marketing metrics we track. Attracting visitors to your website is only half of the goal. The other half, however, is converting them into customers.
Not surprisingly, this PPC metric depends on a wide range of factors. Does the headline on your ad stand out and grab people’s attention? Is the text of that ad informative and relevant to your target audience?
But what about the user experience when they visit a landing page of your website? Is your website user-friendly and optimised for your needs? All of these issues, and more, are about PPC performance, but they involve a holistic, 360 approach.
Each client is unique hence for each client, the Performance Marketing solution proposed by Danco Vision is devised separately and is entirely customized!
See the
Performance Marketing case studies
Danco Vision projects for Performance Marketing and Conversion Rate Optimization come with impressive numbers. Here are just a few examples, from industries such as Gambling, Retail, eCommerce, Fashion, Health, Travel and B2B.
FAQ Danco Vision
Frequently asked questions that Danco Vision online marketing agency received
Step A: Set your goals
Before you can measure the success of any campaign, it’s important to set goals. Whether it’s generating brand awareness or sales numbers, setting goals before the campaign is launched is the very basis for performance marketing.
Step B: Choose digital platforms
In performance marketing, it is recommended to diversify the channels you use. This practice helps to develop the exposure and reach of your campaign, thus extending your chances of success. Whether you’re talking about affiliate marketing, traditional marketing or social media platforms, choose the strategy that is dedicated to the type of conversions you want to achieve and that addresses your target audience.
Step C: Manage potential challenges
As with any marketing campaign, there are some challenges and potential pitfalls that can arise, when it comes to performance marketing. That’s why Danco Vision has the following recommendations:
- Make sure you comply with platform policies;
- Maintain privacy standards;
- Avoid click fraud and bot traffic;
- Watch out for publisher fraud and placement transparency;
Some people use “performance marketing” and “affiliate marketing” as synonyms because both forms of marketing pay a third party for each conversion, instead of a fixed cost.
Affiliate marketing is a form of performance marketing, a single tactic under the larger umbrella of this type of digital marketing.
Any tactic that involves paying for marketing based on results after a task is completed is considered performance marketing.
Like other digital marketing services, performance marketing is measurable using factors that influence your brand. Its image and performance might depend on aspects such as:
- Brand Awareness;
- Lead generation;
- Customer acquisition;
- Engagement;
- Customer retention/loyalty;
- Website traffic;
- Lead management;
