Marketing & Communication strategy
Send the right message
Strategy, the starting point of any business success
Online marketing services are essential regardless of the scope of your business. Attracting traffic and creating brand awareness are two necessary aspects that you will benefit from if you choose the working methods used by the Danco Vision team.
The marketing & communication strategy starts from identifying the portrait of the ideal consumer, his online and offline behaviour, as well as his communication preferences.
Using efficient tools, we move on to identifying the channels available to communicate the message according to each type of person, the market positioning of your product and the time when this message must be transmitted to the established recipients.
How do you plan a marketing strategy?
There are several ways to reach potential customers. Your marketing strategy can start with logo creation, product/service positioning, press releases, etc. But some of the most important steps are the following:
- Identifying the target audience
You cannot create a marketing strategy without knowing who you are targeting. In order for your message to reach the right people, an analysis must be done to determine who your target audience is. Criteria such as income, location, industry, age, etc. must be taken into account to define your target audience.
- Identify your unique selling proposition
Unique selling proposition (USP) helps you differentiate your services or products from the competition, positioning you as the best option in the market. To find your business’s USP, you need to answer a few questions:
How do your products/services solve the customer’s problem?
What are their specific benefits?
Why should customers choose your business and not the competition?
If you market more than one type of product/service, you can find a different USP for each.
- Set objectives
To know if your marketing and communication strategy is working, you need to start with some measurable objectives. To do this, set concrete communication and marketing objectives. That way, during the implementation of the strategy you can monitor progress.
- Choose your communication channels
This step is not possible without knowing exactly who your target audience and USP are as without both you don’t know which communication channels are appropriate. Depending on the type of your business, you can use online or offline channels:
Online:
- Search campaigns and/or PPC promotion.
- SEO
- Content Marketing
- PR
- Social Media
- Email Marketing
Offline:
- Events
- Banners
- Newspaper appearances
- Etc
These are just some of the steps you can take to implement the right communication and marketing strategy for your brand. Our team of specialists can help you create the right plan, ensuring that all your objectives are achieved.
Establishing KPIs
Once you have agreed on the profile of the market in which you compete, we move on to setting goals and KPIs that you will pursue in your digital marketing strategy – conversion rate, number of visitors, customer acquisition cost, revenue, etc.
Strategic consulting
We are constantly working with you to implement the strategy established on multiple channels such as PPC search/promotion, SEO services, website optimization, content marketing, PR, Social Media, email & marketing automation.
Successful projects
DancoVision
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FAQ Danco Vision
Frequently asked questions that Danco Vision online marketing agency received
A marketing strategy is a plan of activities in stages for the direct development of a company. The marketing strategy sets achievable goals over a period of time, so as to maximise available resources.
Following a marketing strategy, a company will benefit from a well-defined promotion plan over a period of time with clear objectives. Thus, a company that uses marketing services will have a major advantage over competitors that do not have a well-defined plan.
A marketing strategy, whether effective or not, can be monitored and measured through these KPIs (Key Performance Indicators). Depending on the company’s objective, KPIs may differ from case to case. The KPIs to track are: ROI, conversion rate, number of visitors, customer acquisition cost, revenue, etc.
