Online Marketing/Business Consultancy
Implement the right online strategy
Online Marketing
Integrated digital marketing strategies
For us, online marketing is a full-time job. We believe that results can be achieved through a complete and all-round spectrum of services, starting from the strategic planning of projects down to creating and analyzing creative campaigns.
Our experience in online design and marketing puts us first in line for a large range of projects.
We create top digital marketing concepts each and every day, taking great pride in what we do! Each project requires creative ideas able to mesmerize the target audience, accompanied by a complex strategy developed based on acquired statistical databases. We analyze each click, the time a user spends on a website, the rejection rates, the number of conversions achieved, marketing channels and many other factors that have a direct impact on a business.
Build a solid strategy!
In terms of the digital presence of a campaign that we create for you, it is essential to implement the right strategy to reach the target audience, using the right tone and message.
As people become increasingly educated, they need opinions, resources, access via search engines and the correct information to help them make an informed decision about your brand.
Here are the Online Marketing services that we offer, together with detailed information about them and some relevant case studies.
How do you plan a marketing strategy?
There are several ways to reach potential customers. Your marketing strategy can start with logo creation, product/service positioning, press releases, etc. But some of the most important steps are the following:
- Identifying the target audience
You cannot create a marketing strategy without knowing who you are targeting. In order for your message to reach the right people, an analysis must be done to determine who your target audience is. Criteria such as income, location, industry, age, etc. must be taken into account to define your target audience.
- Identify your unique selling proposition
Unique selling proposition (USP) helps you differentiate your services or products from the competition, positioning you as the best option in the market. To find your business’s USP, you need to answer a few questions:
How do your products/services solve the customer’s problem?
What are their specific benefits?
Why should customers choose your business and not the competition?
If you market more than one type of product/service, you can find a different USP for each.
- Set objectives
To know if your marketing and communication strategy is working, you need to start with some measurable objectives. To do this, set concrete communication and marketing objectives. That way, during the implementation of the strategy you can monitor progress.
- Choose your communication channels
This step is not possible without knowing exactly who your target audience and USP are as without both you don’t know which communication channels are appropriate. Depending on the type of your business, you can use online or offline channels:
Online:
- Search campaigns and/or PPC promotion.
- SEO
- Content Marketing
- PR
- Social Media
- Email Marketing
Offline:
- Events
- Banners
- Newspaper appearances
- Etc
These are just some of the steps you can take to implement the right communication and marketing strategy for your brand. Our team of specialists can help you create the right plan, ensuring that all your objectives are achieved.
Our experience and know-how in the field help us to identify the challenges you are facing and come up with effective solutions able to help grow your business. Whether it be specifically on the business side or for the website, SEO or promotion in general, our review is full-service.
Strategy is at the heart of all communication endeavors that a brand wants to undertake. The first step is always the SMART objectives that can be fulfilled using several techniques and tactics, be they traditional or innovative. We take great care in choosing the most optimal for you.
Whether you have just set out on your journey or you want a new perspective on your business, we are here to guide your steps in the digital world and beyond. The experience we have gained over the years, together with innumerable clients all over the world from varied industries—from pharmaceuticals to retail through to sports and gambling—all helps us help you.
Each client is unique hence for each client, the Digital Marketing Solution offered by Danco Vision—as an all-round Marketing Agency— is devised individually and is completely customized!
See the
Online Marketing case studies
Danco Vision projects for Digital Marketing and Business Consultancy come with impressive numbers. Here are just a few examples, from industries such as Gambling, Retail, eCommerce, Fashion, Health, Travel and B2B.
FAQ Danco Vision
Frequently asked questions that Danco Vision online marketing agency received
A marketing strategy is a plan of activities in stages for the direct development of a company. The marketing strategy sets achievable goals over a period of time, so as to maximise available resources.
Following a marketing strategy, a company will benefit from a well-defined promotion plan over a period of time with clear objectives. Thus, a company that uses marketing services will have a major advantage over competitors that do not have a well-defined plan.
A marketing strategy, whether effective or not, can be monitored and measured through these KPIs (Key Performance Indicators). Depending on the company’s objective, KPIs may differ from case to case. The KPIs to track are: ROI, conversion rate, number of visitors, customer acquisition cost, revenue, etc.
