Local SEO
Together we build your brand's online base through Local SEO
Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local Google search results (Google Maps).
Any business that has a physical location or serves a geographic area can benefit from Local SEO.
If you search Google for any important keywords related to your business and a 3 record map (also known as a map pack) appears underneath them, then Local SEO can help you grow your business. Do you want your business to reach exactly the right audience? Through specific and targeted local ranking, geographically relevant traffic will be on our priority list! The benefits of top local ranking:
- Increased interactions;
- Increased online revenue;
- Increase organic traffic;
- Increase mobile traffic;
All roads lead to your business
Google Maps optimization
The strategy we use in terms of Local SEO is thought through to the smallest detail to make sure that the external signals about location are sent in the right way. Inbound links, on-page signals and many other details, convey the most important and relevant location data for your business!
Managing Google Business
Successful registration in Google Maps, constant re-evaluation of information, regular checking of traffic sources and our in-house knowledge – it’s the complete package you need! We assure you that we invest sustained effort so that your business maintains its visibility in front of the competition!
Proiecte de succes
DancoVision
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How does Local SEO work?
Local SEO uses users’ desktop IP and smartphone geolocation to detect their geographic location. This determines relevant results for users using the search engine. Local search results are made up of 2 main elements, which can be opportunities to increase visibility for a business:
- Organic search results
- Local Pack – Google My Business (GMB)
Other opportunities to increase visibility are images provided on your website (SEO optimised), Ads, Local Finder and of course Google Maps. The use of geographic location is particularly useful when including such data in searches (e.g. ,,digital marketing agency Bucharest”). These factors contribute significantly to increasing interactions and traffic to your website, both organic and mobile traffic.
What is Google Business?
It is a free platform offered by Google that allows businesses to manage their online presence, including listing them in Google Maps and local searches. Through Google Business, businesses can add and update relevant information about their business, as well as interact with customers through reviews and other useful features.
Businesses can create a free profile, add relevant information about their business as well as images and videos, and interact with customers through reviews and other useful features.
How to manage Google My Business?
1. The first step is to register and verify your business on Google Business. If your business is not already listed, we can create a new profile for free. If your business is already listed, you need to claim ownership and verify your business so you can update your information and use all the features of Google Business.
2. Update relevant information
We make sure the information listed for your business is complete and accurate. Including your name, address and phone number, hours of operation, website and any other relevant information about your business. In addition, we can add images and videos that showcase your business in the best possible way.
3. Interact with customers
Google Business allows you to interact with customers through reviews and other useful features. Be sure to respond to customer reviews, both positive and negative, to show that you are open to feedback and care about your customers’ experience. In addition, we may post updates about your business, such as events or special offers, to attract new customers.
4. We use analytics tools
Google My Business offers analytics tools that allow us to track the performance of your profile. Understanding this data can help identify areas where we need to improve your profile and optimize your online presence to attract more customers.
With a well-thought-out local SEO strategy and the help of a 360 service agency like Danco Vision, your business will enjoy visibility in the following form:
- Ads
- Maps
- Local pack suggestions
- Organic results
- Customised approach for your company
As an agency that also offers SEO optimization services, our focus is on getting visibility organically. But there are opportune moments to use Paid Ads. Such times can occur at the beginning of implementing your local SEO strategy, when your brand is not listed in Google local pack or organic search engine results.
It may also be that, at certain times of the day, your competitors are using ads that would affect the visibility of your site organically. Because this would risk losing your place on the first page of Google, the ideal local SEO strategy could include Paid Ads. The strategy includes, of course, optimizing your site for keywords from local searches.
Google Maps optimization
Google Maps optimization can be a great strategy for local businesses looking to increase their online visibility. By displaying location and relevant information in Google Maps, businesses can attract potential customers and improve rankings in local searches.
What is Google Maps optimization?
Google Maps optimization refers to the process of making a business more visible in Google Maps and local searches. This involves improving your business listing in Google My Business (GMB), as well as improving your listing through positive reviews and ratings, photos and other relevant information.
Why is Google Maps optimization important?
Nowadays, many people use Google Maps to find local businesses. If a business is not listed on Google Maps or if its information is incomplete or inaccurate, potential customers may switch to competing businesses. Therefore, optimizing Google Maps is important to attract new customers and increase sales.
With Danco Vision’s services, your brand promotion will be tailored to your location, specifics and target audience.
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FAQ Danco Vision
Frequently asked questions that Danco Vision online marketing agency received
Local SEO is a strategy for optimizing a website or online presence for local searches, primarily by people looking for products or services in a specific geographic location.
Local SEO can help a business improve its online visibility and attract more customers from the local area. By optimising their website and other online profiles, businesses can appear in search results relevant to the local area and increase their chances of being found by potential customers.
There are several tactics and techniques to optimize a website for local SEO. Some of these include:
- Adding local keywords to website content and page meta descriptions.
- Registering your business on Google My Business and filling in all relevant information such as address, phone number and business hours
- Getting positive reviews and ratings from customers on Google My Business and other local review platforms
- Creating and optimizing landing pages for specific services or products with relevant local keywords
- Ensuring the website is optimised for mobile devices and loading pages quickly
Local SEO is important for your business as it can help increase website visibility and traffic, increase brand awareness and attract new customers from the local area. In addition, with the COVID-19 pandemic, many consumers are looking to local businesses to support the local economy, making local SEO even more important for your business.
