OllieGangShop – The coolest SUPRA, CARHARTT, ASICS, NIKE, NEW BALANCE collections and other original streetwear brands
What did the client want?
OllieGangShop was already a well-known name in the Romanian eCommerce market in the Underground niche. But the shop owners wanted more. They saw their products with a wider addressability than they had been able to achieve so far, and they needed an online marketing strategy that would change the public’s perception of their shop and increase their sales.
What was our solution?
It doesn’t seem hard to get what OllieGangShop wanted, does it? And yet, it had been two years since they had set for themselves this unfulfilled goal. But we like challenges. We started with the beginning: An extensive branding process involves the building-up of an image that leads to a good reputation. For this purpose, we provided the client with external PR services, together with bloggers to present the new direction of the shop. We continued with copywriting services at the level of the beneficiary’s blog and we managed to integrate the same messages and the same graphics in e-mail marketing messages to induce the new idea of the Ollie Gang Shop brand.
Gradually, we switched from awareness to conversions.
Here are the services provided:
– Visibility ads – Google Display;
– Conversion ads – Google Search;
– Advertising on Facebook with new messages;
– Smart retargeting campaigns;
– Search engine optimization;
– E-mail Marketing;
– Newsletter Automation;
– Social Media Marketing;
– Copywrite for own blog;
– Community Management (Facebook);
– Affiliate Managemement (2Performant);
– Website Product Management.
The result? Development on all levels!
We used a smart marketing mix created to meet customer objectives and we managed to exceed the proposed targets in the first 3 months. We later managed to scale the advertising budget without losing ad performance.
At this point www.olliegangshop.ro is an important name and is in the top 3 online retailers of sports shoes and clothing!