SERVICES

Audit

Implement the right online strategy

Performance-oriented evaluations

Whether you are developing a marketing strategy or you want to evaluate the current strategy, a marketing audit will help you find the relevance of the brand in the market in which you operate.

By applying the most effective audit methods, we help you develop the most effective online performance improvement solutions, by developing a portfolio of new customers, through a variety of digital channels.

Choose to work with a team of professionals who manage, through an effective audit, to give you a 3600 image of online business!

Strategy, the starting point of any business success

Online marketing services are essential no matter what area of your business. Attracting traffic and creating brand awareness are two necessary aspects that you will benefit from if you choose the methods used by the Danco Vision team to create a marketing and communication strategy.

This strategy starts from identifying the portrait of the ideal consumer, their online and offline behaviour and communication preferences.

Using effective tools, we move on to identify the channels available to communicate the right message to each type of person, the market positioning of your product and the timing of when that message should be delivered to the target audience. This marketing strategy is one of the most effective.

How do you plan a communication and marketing strategy?

There are several ways to reach potential customers. The strategy can start with logo creation, product/service positioning, press releases, etc. But some of the most important steps are the following:

Identifying the target audience

You cannot create such a strategy without knowing who you are targeting. In order for your message to reach the right people, an analysis must be done to determine who your target audience is. Criteria such as income, location, industry, age, etc. need to be taken into account to define your target audience.

Identify your unique selling proposition

Unique Selling Proposition (USP) helps you differentiate your services or products from the competition, positioning you as the best option in the market. To find your business’s USP, you need to answer a few questions:

How do your products/services solve the customer’s problem?

What are their specific benefits?

Why should customers choose your business and not the competition?

If you market more than one type of product/service, you can find a different USP for each.

Set objectives

To know if your marketing and communications strategy is working, you need to start with some measurable objectives. This is done by setting concrete communication and marketing objectives. This way, during the implementation of the strategy you can monitor progress.

Choose your communication channels

This step is not possible without knowing exactly who your target audience and USP are as without those two you don’t know what the right communication channels are. Depending on the type of your business, you can use online or offline channels:

Online:

  • Google Search campaigns and/or PPC promotion;
  • SEO;
  • Content Marketing;
  • PR;
  • Social Media;
  • Email Marketing.

Offline:

  • Events;
  • Banners;
  • Newspaper/magazine appearances.

These are just some of the steps you can take to implement the right communication and marketing strategy for your brand. Our team of specialists can help you create the right plan, making sure that all your objectives are achieved.

Branding audit

We analyze the consistency of the brand, the definition of the target public and the current relevance in the market.

SEO Audit

We evaluate the current status and find solutions for organic growth in the search engine rankings.

Ux/Ui Audit

We start from understanding the business objectives and evaluate the functionalities of the website.

Social Media Audit

We evaluate the presence and performance on all Social Media channels of the brand.

Successful projects
DancoVision

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INTERACTIVE

Danco Vision
Not just websites

QUESTIONS AND ANSWERS

FAQ Danco Vision

Frequently asked questions that Danco Vision online marketing agency received

Online marketing is also known as digital marketing. Online marketing services use the online environment to deliver a message about a company’s brand, products or services to potential customers. The methods and techniques used for online marketing include email campaigns, social networking, advertising, search engine optimisation (SEO) and more. The objective of marketing is to reach potential customers through the online environment where customers already spend time reading, searching, shopping or socialising. In short online marketing services allow you to reach your customers.

There are a number of services that online marketing offers: SEO, PPC, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, Affiliate Marketing and more.

It is good to benefit from online marketing services to make your business known online. Through online marketing services you promote yourself so that the products or services offered by your company become more visible. Increasing the visibility of your company increases the chances of your customers buying or requesting your services. Being visible is essential and imperative.

When it comes to marketing, whether online or offline, costs differ. These can be estimated after a marketing audit has been carried out and after strategies and channels for promotion have been established. Our recommendation is to think about what results you want to achieve and consult with a specialist in our online marketing agency for a budget estimate.

When it comes to the multitude of services that online marketing offers, it is important to find specialised collaborators. That’s why it can sometimes be difficult to collaborate with 5 or 6 freelancers. An online marketing agency is made up of departments with expertise in the field and the link will be kept through one person. We recommend collaborating with an online marketing agency because they offer a contract that commits them to carry out the marketing strategy.