The video game retailing giant is launching its first foray into NFTs by adopting Immutable X’s unique approach to digital collectibles. Gamestop game coin has teamed up with Layer-2 Ethereum scaler Immutable X to create a non-fungible token marketplace that launched in the second half of 2019.

 

Immutable X was chosen to power the forthcoming NFT marketplace because of the security, speed, zero-fee, and carbon-neutral approach taken by L2, which is already used by a number of leading firms in the flourishing NFT market.

 

The collaboration will also launch a $100 million fund in Immutable X’s IMX token, which will be used to provide funding for the creators of NFT-related content and technology. GameStop will also receive large bonuses in IMX tokens: up to roughly $150 million as a reward for achieving key milestones throughout the collaboration.

 

Why did Gamestop game coin project choose Immutable X?

 

Immutable X, based in Australia, was created and built with the express purpose of powering token-based games and NFT projects while leveraging Ethereum’s inherent security. The system is based on StarkWare’s “StarkEx” zero-knowledge proof technology, which combines a large number of transactions into one Ethereum transaction with carbon footprints offset by the partners Trace and Cool Effect.

 

According to Immutable, the collaboration will allow Gamestop to access previously untapped liquidity in digital economies through increased player and token-based ecosystem connectivity. Immutable X is the first layer-2 scaling solution for NFTs on Ethereum that provides instant trade confirmation, vast scalability, and zero gas fees without compromising user custody. Immutable is the creator of Gods Unchained, a digital card game that uses the “play-to-earn” model, in which players can sell their virtual goods.

 

The Gamestop game coin NFT marketplace is expected to leverage Immutable X to nurture these new possibilities and enable game designers to create in-game economies where gamers can buy, sell, and trade virtual assets like digital land, weapons, collectibles, skins, and much more. To learn more about the NFT market, take a look at the other dancovision.io articles!