Content Marketing Strategy

UX Audit / Web Consulting

The detailed report generated by our audit will assure your digital product is safe and optimized to drive conversions.

What can an audit do for me?

A User Experience Audit (UX Audit) is a way to pinpoint less-than-perfect areas of your digital platform, using empirical methods, it will reveal which parts of a site or app are causing headaches for users and stymieing conversions.


Our detailed report will offer heuristics-based recommendations for improvements, in this case, user-centric enhancements.

Ultimately, a UX audit will let you know how to boost conversions by making it easier for users to achieve their goals on your site or software.

 

 

Conversion Rates

If the premise of your site or app is eCommerce, then you have a lot to gain, and everything to lose. Identifying even the most basic of User Experience issues can have a dramatic impact on sales. For example, just by recommending the change of the BUY NOW button, we were able to increase one of our clients cart fulfillment rates by a whopping 13%!

Web and Mobile Analytics

Our specialized analytics tools will provide the necessary quantitative information you need. Most people should be familiar with the basic functions of Google Analytics, such as traffic source, traffic flows and trends over time; more advanced functions can elucidate user flows within the website, conversion (and abandonment) hotspots and what users are doing before and after they visit your site.

Using specialized tools, we can supplement the basic analytics with heat mapping and churn rates.

A/B UX Testing

Using A/B testing methods, we will hypothesize and test to see which versions of your content and UX design on your website attracts your target audience, and facilitates them to take the actions you want them to take. A/B testing for user experience is one the most useful tools for studying user experience, their behavior, and driving conversions.

Web Security Audit

Find out if your website is vulnerable! Our team of security technicians will test your website for weaknesses, vulnerabilitate and security flaws. You will receive a complete security audit report, which will indicate the steps you need to take in order to secure your website.

SEO Optimization Audit

The SEO audit will show you where the weaknesses are and what you can do to improve your ranking on Google. The audit report will contain detailed recommendations and information on how put your website at the top.

Responsiveness Audit

In 2006, the navigation from mobile devices overtook the classical one (desktop). Was your site prepared for this transition? Is your platform really as mobile-friendly as you think? We make sure it is optimized for all operating systems (iOS, Android, etc.) and browser versions.

 

What exactly does a detailed report include?

 


During the audit, the following main subjects will be covered:

• Qualitative Data
• Peer Evaluation
• Pain Points
• Quantitative Data
• Accessibility Errors
• Information Architecture
• Branding Violations

 
 

Qualitative Data

Qualitative Data refers to the customer experience (CX) side of data, and can contain customer behavior, demographics, feedback, and search terms. This is usually derived from surveying mechanisms like Qualtrics or SurveyMonkey, embedded feedback tools like Adobe Experience Manager, search engine optimization (SEO) information from titles, spent advertising, and meta data tracking over time, and Google Trends and Google Insights.

Peer Evaluation

The UX Audit’s competitor analysis section is usually derived from data from a parent organization or competitors. A parent organization could be a policy commission, an accrediting body, location peers, etc. As for competitors, this can be determined by competitive sales, customers, consumers, goods, or services – all of which are being viewed for usage, and are best on increasing conversions.

Interactive Pain Points

Interactive Pain Points refers to egregious UI and UX errors, non-typical animations or interactions, and unexpected functionality. This can be as little as forms and buttons being too small to click on a touch-based or mobile device, dysfunctional carousel buttons, all the way to hover navigations being jerky, and counter-intuitive forms wherein the labels cover up the input fields. This is usually best presented in the UX Audit through screenshots or videos, with annotations about what is occurring in contrast to user’s expectations.

 

Quantitative Data

Find out if your website is vulnerable! Our team of security technicians will test your website for weaknesses, vulnerabilitate and security flaws. You will receive a complete security audit report, which will indicate the steps you need to take in order to secure your website.

Accessibility Errors

The Accessibility portion of a UX Audit should contain both WCAG 2.0 AA and AAA errors, color contrast checking for fonts and UI mechanisms against their backgrounds, and even JavaScript errors that appear in the console log. Software used to help this portion of the UX Audit is WebAIM: Color Contrast CheckerWAVE: Web Accessibility Evaluation Tool, and any web browser’s web development toolbar’s JavaScript console window.

Information Architecture

Information Architecture (IA) is the structural design of information, interaction, and UX with the goals of making things both findable and discoverable. This part of the UX Audit focuses on the findability and discoverability of navigation items, general content strategy deficiencies, reading levels, and label auditing.

 

Branding Violations

This mainly depends on an organization or company’s established style guides and pattern library. If the project being redesigned is particularly old and in need of a UX Audit, there may be a lot of color, font family, interaction elements, and UX patterns that are out of sync. If a company or organization doesn’t have a set style guide or pattern library, maybe that’s the best place to start before a UX Audit. 

Because we love showing you the numbers, here are ours.

116

Security Audits

218

SEO Audits

375

Complete Audit Reports

41

E-commerce Special Audits

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