TikTok Ads built to scale. 3.8× ROAS and 3× lower CPM.
The only platform where a new brand reaches millions in 48h without a huge budget. Spark Ads on native content, TopView for launches, Shop Ads for DTC. Creative-first; we don't interrupt the feed, we feed it.
Boosting existing organic content from the brand or from creators. TikTok's best-performing unit looks like native content but with advertiser targeting + budgets.
Boost on organic posts
Creator whitelisting
Hook in the first 1.5s
Comments enabled
Native UGC feel
▶
In-Feed & TopView
Native 9:16 video ads in the For You feed, plus TopView for launches (the first ad seen on app open). Premium format, 100% share of voice for 24h.
Smart Performance Campaigns
TopView (1st impression)
9:16 vertical native
Sound-on creative
Cleared music license
◈
Shop & Live Shopping
Catalog Sales for DTC: the product shown in-feed with checkout without leaving TikTok. Live Shopping coordinated with creators for launches and peak seasons.
TikTok Shop catalog sync
Video Shopping Ads
Live Shopping events
Affiliate creator tracking
Cross-border setup
◎
Lead Gen & App Install
Native Instant Forms with pre-fill, plus App Install campaigns with VBO (Value-Based Optimization). Server-side Events API for post-iOS attribution.
Native Instant Forms
App Install (MMP integrated)
VBO bidding
Server-side Events API
Direct CRM sync
0×+
Avg ROAS
delivered
per active account
0%
Lower CPM
than Meta
same audience
0+
Creators in
our network
RO + CEE
0h
Free Audit
delivery
guaranteed
Case Study · TikTok Ads
DTC Fashion Brand: 0 → 1.2M RON in 90 Days
DTC Fashion90 days · 2024
4.7×
ROAS on Spark Ads · from 0 to 1.2M RON revenue
Brand with no prior TikTok presence, launched with 12 micro-influencer creators (10-50K), Spark Ads on top-performing organic content, Shop Ads with catalog sync and TopView during Black Friday week.
Revenue/month0 RON1.2M RON
First-order CPA38 RON
Spark Ads ROAS4.7×
CPA ↓ vs. Orders ↑ (90 days)
Orders
CPA
Day 1Day 90+1240% orders ↑
What we implemented
12 micro-creators (10-50K) with Spark Ads whitelisting
Smart Performance Campaigns + VBO bidding
TikTok Shop catalog + Video Shopping Ads
Server-side Events API + CAPI deduplication
FAQ
Questions about TikTok Ads
Myth. In Romania in 2026, 58% of TikTok users are over 25, and 32% are over 35. A real audience with real purchasing power. Works for DTC, beauty, fashion, food, but also B2B (thought-leadership creators) and premium services.
Not mandatory, but recommended. Spark Ads (the best-performing unit) run on your own or creators' organic content. We can start with In-Feed Ads on creative made specifically for ads, then add Spark Ads on organic content that performs well.
A minimum of 10-15 native videos/month for an average account, ideally 25-40 for scaling. Creative fatigue on TikTok is faster than on Meta (3-7 days vs 14-21). We work with our own creator network or in-house production for a steady cadence.
We start at 3,000 RON/month for testing, with a sweet spot of 8,000-50,000 RON/month. Smart Performance Campaigns need a minimum of 50 conversions/week to exit learning.
TikTok Shop isn't officially live in Romania yet, but we set up Cross-Border Shop or Video Shopping Ads with redirect to your site (Shopify/WooCommerce). Tracking stays just as precise with the server-side Events API.
The creator gives you access (Spark Code) to an organic post, and you boost it with advertiser targeting + budget. The post appears in-feed as the creator's native content, but with amplified reach. TikTok's most authentic unit; it offers 30-50% better performance than classic In-Feed.
Yes, if your audience is under 45 and you have visual product content. TikTok's CPM is ~50% lower, and the incremental reach added to Meta boosts your blended ROAS. Free audit to see if it fits your category.
Free Audit
Do you have real potential on TikTok?
We audit your category, your TikTok RO audience and the competition for free. We identify what type of creative works in your niche and what a realistic ROAS looks like for your budget.