Performance marketing built around the one metric that matters: profitability.
ROAS = how much revenue every euro invested in ads generates.
Performance marketing is not about channels, but about how they work together to generate revenue. We optimise budgets across the entire conversion ecosystem and build omnichannel strategies with real attribution, focused on business results, not vanity metrics.
✓ Omni-channel strategy✓ Real attribution✓ Report in 48h
Channel Mix Allocator · AI Recommendation
Main objective:
Monthly media budget (RON):
Recommended Split
Google Ads42%8,400 RON
Meta Ads32%6,400 RON
TikTok Ads16%3,200 RON
Bing / Prog. / X10%2,000 RON
Estimated Results
96,000 RON
estimated revenue · ROAS 4.8× · KPI ROAS
Google Ads◆Meta Ads◆TikTok Ads◆LinkedIn Ads◆Bing Ads◆Programmatic◆X Ads◆Pinterest◆YouTube◆Performance Max◆Advantage+◆Spark Ads◆Lead Gen Forms◆Cross-Channel Attribution◆CDP & First-Party Data◆Google Ads◆Meta Ads◆TikTok Ads◆LinkedIn Ads◆Bing Ads◆Programmatic◆X Ads◆Pinterest◆YouTube◆Performance Max◆Advantage+◆Spark Ads◆Lead Gen Forms◆Cross-Channel Attribution◆CDP & First-Party Data◆
What Is Performance Marketing
Marketing where every euro is measurable
Performance marketing is the discipline where every euro spent has a clearly attributable outcome: a click, a lead, a sale. You don't pay for impressions, you pay for results. What is the difference from classic marketing? Data decides, not intuition.
Why choose performance marketing?
Unlike SEO (organic, slow, but sustainable) or brand marketing (visibility without direct attribution), performance marketing gives you complete control over budget, audience and message. Every campaign is an experiment with clear indicators: cost per click, cost per lead, cost per acquisition, ad spend ROI and customer lifetime value.
Why an omni-channel agency?
Your audience doesn't live on a single channel. A buyer watches a reel on Instagram in the morning, searches on Google at lunch, clicks a LinkedIn retargeting ad in the evening and converts through a YouTube ad. With separate teams for every channel, attribution gets fragmented and optimisation happens in silos. We manage the entire ecosystem with one strategy and one dashboard.
What we actually deliver
Omni-channel strategy
Optimal mix based on your goals, audience and industry.
Every channel has its own rules, formats and algorithms. Real specialisation on each, and one strategy that orchestrates them all.
Google Ads
Capture intent the exact moment it appears
The most powerful channel for high intent. When someone is actively searching for what you sell, your brand shows up first. From classic Search to Performance Max, YouTube and Discovery, we manage the entire conversion ecosystem.
Search Ads (RSA)Performance MaxShopping & PLAYouTube AdsDisplay NetworkDemand Gen
High intent · eCommerce · Local services · B2B Search
We also cover
Complementary channels that make the difference
The big 4 platforms take most of the budget, but the channels below are where competition is lower and costs more efficient. We activate them as part of the integrated strategy, not as separate pages.
Bing / Microsoft Ads
Premium audience, lower CPC, integration with LinkedIn targeting. An underused advantage in Romania.
Programmatic / DV360
Enterprise-scale display and video. Private deals, 1st-party audiences, cross-screen attribution.
YouTube Ads
Skippable, Bumper, In-Feed, Shorts. Measurable brand awareness with official Brand Lift studies.
X (Twitter) Ads
Real-time conversations, product launches, B2B tech. Niche, but powerful in the right segments.
Pinterest Ads
High purchase intent in home, fashion, beauty. Predominantly female audience with strong buying power.
Reddit Ads
Hyper-targeted communities. Strong for SaaS, gaming and dev tools where audiences avoid classic ads.
Spotify / Audio
Audio ads, sponsored podcasts. Reach on captive segments, on the commute or during workouts.
Connected TV (CTV)
Measurable streaming TV via Samsung Ads, LG, Vidaa. Brand impact plus conversion attribution on another device.
0×+
Avg. blended
ROAS
across all channels
0
Active
platforms
full ecosystem
0+
Media accounts
managed
since 2006
0h
Free audit
delivered
guaranteed
Case Study · Omni-channel
DTC Fashion Brand: +412% revenue in 6 months
DTC · Fashion6 months · 2024
+412%
Blended revenue · 95K → 487K RON/month
Started with Google + Meta only at 2.4× ROAS. Added TikTok for top-funnel reach, restructured Meta around Advantage+ Shopping, and integrated LinkedIn for wholesale B2B. Real attribution powered by a first-party CDP.
Advantage+ Shopping with a 14-day learning warm-up
Methodology
From Audit to Scale
01
◎
Audit & Diagnostic
We analyse every active account, tracking setup, attribution and current mix. We identify wasted spend and channel gaps.
02
◈
Strategy & Mix
We build the optimal mix based on your goals, audience and target CAC. We define clear KPIs for every channel.
03
◉
Setup & Tracking
Pixel, CAPI, Enhanced Conversions, server-side tracking. Attribution has to be right before we put spend behind it.
04
⬡
Launch & Optimisation
Coordinated launch, daily optimisation, iterative creative. Weekly reporting plus an always-on live dashboard.
FAQ
Questions about Performance Marketing
In traditional marketing you pay for impressions or airtime, hoping a customer shows up. In performance marketing you pay for attributable results: a click, a lead, a sale. Every euro is measured and optimised in real time.
A minimum of 5,000 RON/month in media spend plus a management fee for a single channel. For a genuinely functional omni-channel strategy, we recommend starting from 15,000-20,000 RON/month in spend. Below these thresholds, there isn't enough data for AI-driven optimisation.
It depends on your goals, audience and industry. Use the Channel Mix Allocator at the top of the page for a quick estimate. In the free audit, you get the exact recommendation based on historical data and your competitors.
Quick wins (CTR, CPC, traffic quality) in 2-3 weeks. Conversion optimisations in 4-6 weeks. Stable, optimal ROAS in 60-90 days, once the platforms' AI algorithms have accumulated enough data.
We use a mix of user-level Multi-Touch Attribution (MTA) and aggregate Marketing Mix Modeling (MMM). For high-volume clients, we integrate a CDP (Customer Data Platform) with first-party data and server-side tracking.
Two options: (1) a percentage of spend (10-15% depending on complexity), or (2) a fixed monthly retainer plus a ROAS bonus. We recommend the second option for clients spending above 50K RON/month, as incentives are better aligned.
Yes. Many brands already have a junior performance marketer or a creative agency. We integrate as the strategist plus execution on specialised channels. The hybrid approach works best: in-house speed plus specialised external expertise.
Free Audit
Want to see which channel mix would work for you?
We fully analyse all active accounts, identify the optimal channel mix and build a clear action plan prioritised by impact. Delivered in 48h, no strings attached.
✓
Audit across all active accounts (Google, Meta, etc.)