Search campaigns built on intent-based structures. Advanced keyword research, negative keyword management and A/B tested copy.
RSA / BSA optimization
Negative kw. management
Quality Score 8+
Ad schedule & device
Competitor targeting
⬡
Performance Max
Advanced setup and optimization with strategic asset groups, 1st-party audience signals and proper brand exclusions.
Asset group strategy
Custom audience signals
Brand exclusions
Search themes
Product feed sync
◈
Shopping & PLA
Feed optimization, CSS structures and Smart Shopping for eCommerce. Every product in front of buyers with the highest intent.
GMC optimization
Advanced feed management
CSS arbitrage
Profit-based bidding
ROAS segmentation
◉
YouTube & Display
Video action campaigns, dynamic remarketing and custom intent audiences. Brand awareness measured, not estimated.
Video action campaigns
Demand Gen campaigns
Dynamic remarketing
View-through attribution
Custom intent audiences
0×+
Average ROAS
delivered
per active account
0%
Average reduction
in Cost per Lead
vs. previous account
0+
Google Ads accounts
managed
since 2006
0h
Free Audit
delivery
guaranteed
Case Study · Google Ads
Serus Auto: −65% CPA in 90 Days
Automotive90 days · 2024
−65%
Cost per Lead · 145 RON → 51 RON
Full account restructuring: brand/non-brand separation, negative keyword mining, migration to Smart Bidding with conversion value rules and correct cross-device tracking.
Cost per lead145 RON51 RON
Test drives/month42118
Total ROAS2.1×5.8×
Cost/Lead ↓ vs. Conversions ↑ (90 days)
Conversions
Cost/Lead
Day 1Day 90−65% CPA ↓
What we implemented
Brand vs. non-brand separation + negative keywords
Smart Bidding with conversion value rules
Cross-device tracking + offline conversion import
Audience layering: in-market + custom intent
FAQ
Questions about Google Ads
The most common causes: poor campaign structures (broad match without control), no brand/non-brand separation, incorrect tracking (double-counted or missing conversions), Smart Bidding enabled without enough data, and unsegmented audiences. We pinpoint the exact issue in the free audit.
Quick wins (CTR, CPC) in 2-4 weeks. Conversion optimizations in 4-8 weeks. Significant ROAS improvements in 60-90 days, once Smart Bidding accumulates enough conversion data.
A full analysis of your structure, bidding settings, conversion tracking, audience quality, identified wasted spend, competitor gaps, and a prioritized action plan. Delivered in 48h, no commitment.
We work with any budget starting at 2,000 RON/month. Below that, it's hard to gather enough data for optimization. We deliver the best ROI for accounts between 10,000-200,000 RON/month.
We manage the full ecosystem: Google, Meta (Facebook/Instagram), TikTok, Programmatic. We also offer cross-channel attribution services to see the real impact of each channel.
If your current ROAS is below 3× or your cost per lead has risen over the last 6 months, probably yes. We offer a free, no-pressure audit of your current setup. If we don't find real opportunities to improve, we'll tell you honestly.
Free Audit
How much wasted spend is in your account?
We audit your Google Ads account for free and pinpoint exactly where money is being wasted, what can be optimized immediately, and the real ROAS potential.