The only platform with precise targeting by job title, seniority, company size and industry. Lead Gen Forms with profile pre-fill, Matched Audiences for ABM, Conversation Ads for automated outreach. Higher CPL, but 3-5× better SQL rate than other channels.
✓ Native Lead Gen Forms✓ Matched Audiences + ABM✓ Insight Tag + Conversions API
ROI Simulator · LinkedIn Ads B2B
Monthly ad budget (RON):
Category:
Estimated Pipeline Generated
96,000 RON
at 20,000 RON/month · Estimated ROAS 4.8×
Cost/Click Est.
28 RON
Conv. Rate
5.2%
Cost/Lead Est.
320 RON
Est. Leads/Month
63
Sponsored Content◆Lead Gen Forms◆Message Ads◆Conversation Ads◆Document Ads◆Video Ads◆Carousel Ads◆Matched Audiences◆Account-Based Marketing (ABM)◆Lookalike Audiences◆Retargeting◆Insight Tag + Conversions API◆Predictive Audiences◆Brand Awareness◆Demand Gen◆Sponsored Content◆Lead Gen Forms◆Message Ads◆Conversation Ads◆Document Ads◆Video Ads◆Carousel Ads◆Matched Audiences◆Account-Based Marketing (ABM)◆Lookalike Audiences◆Retargeting◆Insight Tag + Conversions API◆Predictive Audiences◆Brand Awareness◆Demand Gen◆
Campaign Types
The Full LinkedIn B2B Stack No Compromises
◎
Lead Gen Forms
The best-performing unit on LinkedIn. Native form with profile pre-fill (name, business email, company, job title, seniority). 3-5× higher conversion rate than external landing pages.
Profile data pre-fill
Hidden fields for CRM
Auto-respond + nurture
Multi-step qualifying questions
Direct CRM sync (HubSpot, Salesforce)
◈
Matched Audiences & ABM
Precise targeting on company lists (Account-Based Marketing), website visitor retargeting, lookalikes on existing customers. Ideal for enterprise sales with long cycles.
Company list upload (up to 300K)
Contact list targeting
Website retargeting (Insight Tag)
Lookalike from seed audiences
Predictive Audiences AI
✦
Sponsored Content & Video
Single image, carousel, video and document ads in the native LinkedIn feed. Thought leadership, case studies, white papers, these are content that educates decision-makers before they buy.
Single & Carousel formats
Native video (sound-off ready)
Document Ads (gated PDF)
Event Ads (webinars)
Brand Awareness CPM
▶
Message & Conversation Ads
Native InMail messages with CTA buttons, Conversation Ads with branching flows (chatbot-style). Ideal for demo bookings, event invites and high-touch outreach.
Sponsored InMail
Conversation Ads (multi-CTA)
Calendar booking integration
Personalization tokens
A/B testing on sender
0×+
ROAS Mediu
B2B livrat
per cont activ
0×
SQL-rate vs
Meta/Google
lead quality real
0+
Conturi B2B
active
RO + CEE + UE
0h
Livrare
Audit Gratuit
garantat
Case Study · LinkedIn Ads
B2B SaaS: 3.4M EUR Pipeline in 6 Months
B2B SaaS180 days · 2024
5.6×
ROAS on Lead Gen Forms · 3.4M EUR qualified pipeline
B2B SaaS platform (HR Tech) targeting HR Directors at companies with 250+ employees across the EU. ABM on the top 800 target accounts, Lead Gen Forms with 4 qualifying questions, nurture sequence via Conversation Ads + Sponsored Content retargeting.
Qualified pipeline0 EUR3.4M EUR
Cost/SQL780 RON
Demo bookings/month462
Cost/SQL ↓ vs. Demos ↑ (180 days)
Demos
Cost/SQL
Month 1Month 6+1450% demo bookings ↑
What we implemented
ABM on 800 target accounts (HR Directors, 250+ employees)
Lead Gen Forms with 4 custom qualifying questions
Conversation Ads for direct demo booking
Insight Tag + server-side Conversions API
FAQ
Questions about LinkedIn Ads
The absolute CPC is higher (15-45 RON vs 2-8 RON on Meta), but the SQL rate is 3-5× better than other channels. For B2B with deal sizes above 5,000 EUR, the effective CPL (cost per SQL) is often lower than on Meta or Google. We start at 5,000 RON/month for testing.
The form auto-fills with data from the user's LinkedIn profile (business email, company, job title, seniority, industry). This means zero friction. There is a 3-5× higher conversion rate than an external landing page, plus superior data quality (zero typos, verified business email).
Yes. Upload a list of up to 300,000 companies (CSV with name + domain), and LinkedIn matches them within a few hours. We combine this with job title + seniority filters to reach exactly the decision-makers at your target accounts. Works excellently for enterprise sales.
Insight Tag (LinkedIn's equivalent of the Meta Pixel) tracks site visitors. We build audiences based on page visits, video views (25/50/75/95%), Lead Gen Form opens, and content engagement. Retargeting with Sponsored Content + Conversation Ads is the highest-performing combo.
We start at 5,000 RON/month for single-objective testing, with a sweet spot of 15,000-50,000 RON/month for serious ABM. Below 3,000 RON the campaign never exits learning, and bidding becomes too aggressive for the auction.
Absolutely. It works excellently for consulting, finance, executive education, recruiting, B2B agencies, M&A advisory. Any business with a deal size above 3,000 EUR and a sales cycle with an identifiable decision-maker on LinkedIn.
Yes, natively. Lead Gen Forms sync in real time with HubSpot, Salesforce, Marketo, Zapier. Hidden fields for source tracking, custom UTMs, automatic lead scoring. The lead lands in the sales pipeline the second it's submitted.
Free Audit
Do you have real potential on LinkedIn?
We audit your ICP for free, your LinkedIn audience size (job titles + target companies), competition in your industry, and estimate a realistic CPL/SQL for your budget.
✓
ICP + LinkedIn audience size audit
✓
Target account list for ABM (100-account sample)
✓
Creative strategy (Lead Gen vs Conversation vs Document)