Content strategy with real intent.
Clear clusters.
Content written for people.

A content marketing strategy starts with an audit of existing content and a competitor analysis, then defines keywords, search intents, topic clusters and content opportunities. We then build the editorial calendar, the brief for each piece, the internal linking structure and the KPIs we use to measure performance.

Content strategy sets out which topics need to be covered, for which search intents and how the content connects across pages. SEO adds optimisation for organic visibility, while GEO adapts the content so it is easy for AI search engines to understand, extract and cite. Together they build visibility in both traditional search and AI-based search experiences.

Content strategy sets the direction: what content we create, for whom, with which objectives, on which topics and how we measure results. Content marketing means putting the strategy into practice by creating, publishing, distributing and optimising the content. In short, strategy defines the what and the why, while content marketing handles the how and the where.

Topic clusters mean organising content around a large core article that covers a broad topic, supported by several related articles focused on specific subjects and long-tail searches. They are all strategically interlinked to build topical authority instead of scattered articles. Google favours in-depth coverage of a field, and this structure also creates a solid foundation for AI Overviews and GEO.

The first signals that content strategy is working usually appear in GSC within 60-90 days, through rising impressions for the targeted keywords. Top 20 positions can appear in 4-6 months, and core pages can settle in the Top 10 in 6-9 months. Clear ROI, where organic MQLs exceed the cost of strategy and content, typically arrives in months 6-8.

We can work either way. Option A: we deliver the strategy and the E-E-A-T briefs, your authors write and we run the editorial review. Option B: we provide full-service content writing, with authors specialised in industries such as SaaS, fintech, healthcare and B2B, and an output of 4-12 articles per month.

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness and is a Google framework for assessing content quality. We implement it through author profiles with relevant experience and Person schema, at least 3-5 sources for each piece, first-party data and original research, Article schema with an author and editorial review before publishing, elements we also integrate into on-page SEO optimisation.

The cost depends on the level of involvement. The content strategy, together with the audit and the 12-month editorial calendar, costs between EUR 4,500 and EUR 9,500. For a retainer with monthly briefs and editorial review the budget is EUR 1,500-3,500 per month, while the full-service option, with strategy and 8-12 articles written monthly, starts at EUR 4,500 and can reach EUR 12,000 per month.

We start with a cannibalisation and content decay audit, then decide the SEO content optimisation actions for each page. We refresh evergreen content with potential, 301 redirect duplicate or cannibalising pages, apply noindex to thin content that cannot be recovered and keep articles newer than 12 months if they show a positive trend.

Yes. We have experience in YMYL (Your Money or Your Life) industries such as medical, financial and legal, where E-E-A-T requirements are stricter. We work with authors who have verifiable expertise and credentials, we use authoritative sources such as PubMed, the national bank or EUR-Lex, and we include legal or compliance review where necessary.

We offer both. Through SEO content writing we create articles, guides and other editorial materials built for organic visibility and authority. Through copywriting services we develop conversion-focused texts for landing pages, service pages, websites, campaigns and other marketing materials. Depending on the project, the two can be part of the same content strategy.