Your brand, cited by AI.
AEO and GEO services for the new generation of search.

AEO (Answer Engine Optimization) makes sure brand information is structured and phrased so that it can be picked up as a direct answer in experiences such as Google AI Overviews, Bing Copilot or voice search. GEO (Generative Engine Optimization) means optimizing content and brand presence to increase visibility and the chances of being cited in answers generated by LLMs and AI systems. Both respond to the same search behaviour: the user can get the answer directly, without needing a click through to the website.

Search behaviour is changing fast: AI Overviews take up more and more space in Google, and LLM-based platforms attract hundreds of millions of users. If your brand is not understood, mentioned or cited in AI-generated answers, you lose visibility in an increasingly important part of the search journey. AI optimization complements classic SEO, extending visibility beyond traditional organic results.

We use specialized tools such as Otterly, Authoritas AIO Tracker and AlsoAsked to monitor a list of target queries weekly in Google AI Overviews, Perplexity and ChatGPT. We report the percentage of queries where the brand appears, its position in the source list and share of voice compared with the main competitors.

No. GEO extends classic SEO, it does not replace it. The foundation stays the same: Core Web Vitals, schema markup, quality content and domain authority. GEO and AEO add new optimization layers, such as direct answers in a Q&A format, citation hooks, advanced schema like Speakable and HowTo, entity SEO and brand mentions on sources relevant to AI systems. We integrate them into a single strategy for visibility in both traditional search and AI-generated answers.

The first results from AI Search Optimization can appear in Google AI Overviews in roughly 30-90 days after schema markup implementation and content optimization. For a higher citation rate in ChatGPT we estimate 3-6 months, while Featured Snippets can appear in 14-60 days. Brand SERP optimization and building a Wikipedia presence can take 60-120 days, depending on brand notability.

The cost of a GEO strategy depends on project scope. A GEO audit plus roadmap costs between 2,500 and 5,000 EUR, while implementation, which includes schema markup, optimizing and rewriting the first 30 pages and citation building, ranges between 6,500 and 18,000 EUR for a one-shot project. For ongoing monitoring, new content and AI Overviews tracking, the retainer is between 1,800 and 4,500 EUR per month.

Yes. Local businesses can have an advantage thanks to lower competition in AI results with local intent. For a clinic, a restaurant or a workshop, we combine GEO, AEO and Local SEO with LocalBusiness schema implementation. Such a project costs between 1,500 and 3,500 EUR one-shot, and the first results can become visible in around 60 days.

Optimizing for ChatGPT means structuring content and strengthening the brand online presence so that information about it is easy to understand, associated with the relevant topics and, where possible, cited in answers generated by ChatGPT. In a ChatGPT optimization strategy we use clear, well structured content, entity SEO, citation building, structured data and mentions on relevant sources. These tactics are part of a broader AEO and GEO strategy for visibility in LLMs and AI Search.

SEO optimization for AI involves more than adapting content for classic search algorithms. The main challenges are the lack of fully transparent ranking criteria, the variation of answers between different LLMs, the difficulty of measuring citations and the fact that visibility can also depend on sources outside the brand. That is why we combine technical SEO, content strategy, entity SEO, structured data and citation building, then constantly monitor appearances and adjust the strategy based on results.

Competitors may have a stronger digital presence, more clearly structured content, more relevant mentions or better established authority. Through ChatGPT optimization, we identify these differences and work on the signals that can increase brand visibility in AI answers.

Yes. Mentions in relevant publications, niche sources and other credible platforms can strengthen the association between the brand and certain topics and entities. Citation building and Digital PR are therefore important components of GEO.

No. No agency can guarantee citations or appearances in AI-generated answers. Through AEO and GEO services, however, we can increase the chances that the brand and its content are understood, picked up and cited by AI systems.

An artificial intelligence agency can offer AEO and GEO services to grow brand visibility in AI Search, but also solutions that go beyond optimizing for AI engines. These can include AI agents, automations, integrating LLMs into processes and developing custom AI solutions to make the business more efficient and scalable.