Custom Liquid theme or a headless frontend with Hydrogen / Next.js. Checkout extensibility with Shop Pay, 3PL & WMS integration, B2B + wholesale, multi-currency. Ideal for DTC scale-ups.
Custom Liquid theme
Hydrogen / Next.js storefront
Checkout Extensibility
B2B + Wholesale
Multi-currency Shop Pay
●
Custom WooCommerce
For large catalogs (5,000+ SKUs), complex pricing rules, and Romanian ERP integrations (SmartBill, Oblio, Microinvest, SAP). Hosting migration to WP Engine / Kinsta with a dedicated CDN.
Custom WP plugins
Advanced pricing rules
SmartBill / Oblio integration
WP Engine / Kinsta hosting
Edge cache + Object Cache Pro
▲
Headless Commerce
Next.js frontend + Medusa / Saleor / Commerce Layer backend. Edge-rendered 1-step checkout, native A/B testing, optional PWA. For brands that want full control over stack and UX.
Next.js storefront
Medusa / Saleor backend
Edge 1-step checkout
PWA + offline cart
A/B testing without an external SaaS
◈
Ops, Feed & Marketing Automation
Google Shopping + Meta Catalog feeds updated 24/7, Klaviyo / Customer.io abandoned cart flows, win-back campaigns, replenishment automation, and 3PL integrations for auto-fulfillment.
GMC + Meta Catalog feed
Klaviyo / Customer.io flows
Abandoned cart sequences
Replenishment automation
3PL / dropship integrations
0%
Average reduction
in checkout abandonment
post-optimization
0/100
CWV on PDP & PLP
guaranteed
monthly Lighthouse audit
0-12 wks
Live store
with products migrated
design + dev + QA + content
0.99% SLA
Hosting uptime
monitored 24/7
Vercel / WP Engine / Cloudflare
Case Study · WooCommerce → Headless Shopify Plus Migration
Beauty DTC: abandonment 71% → 48% and 100/100 CWV across 12,000 SKUs
Beauty DTC10 weeks · 12,000 SKUs migrated
+47%
revenue growth · first quarter post-launch
A 5-year-old DTC beauty brand on WooCommerce, red mobile CWV, a 3-step checkout, and 71% abandonment. Replatformed to Shopify Plus + a Hydrogen storefront, 1-step checkout, SmartBill integration, and a Google Shopping feed rebuilt from scratch.
Checkout abandonment71%48%
Mobile CWV62/100100/100
Q1 revenue vs prior Q1100%147%
Stack & Technical Decisions
Shopify Plus + HydrogenNext.js storefront, edge-rendered
1-step checkoutShop Pay + Stripe 3DS2 + Apple Pay
12,000 301 redirects0 orphan pages in Search Console
GMC + Meta Catalog feedAuto-sync, 0 disapprovals in 90 days
Same media spend, +47% revenue, AOV +18% (PDP cross-sell), 90-day repeat rate +24%. Investment recovered in 11 weeks.
FAQ
Questions about eCommerce
It depends on scale and complexity: under 2,000 SKUs with a simple DTC setup → standard Shopify Plus. Over 5,000 SKUs with complex pricing rules and a Romanian ERP → custom WooCommerce. Premium brands wanting full UX control and native A/B testing → headless with Hydrogen or Medusa. During discovery we build a decision matrix with real trade-offs for your budget.
A standard new Shopify Plus store: 6-8 weeks. Custom WooCommerce: 8-12 weeks. Fully headless (Next.js + Medusa/Saleor): 10-16 weeks. Replatforming with 5,000+ SKU migration: add 2-4 weeks for data cleaning, redirect mapping, and content audit.
A standard Shopify Plus store with 1,000 SKUs and custom design: from 9,500 EUR. Custom WooCommerce with a Romanian ERP integration: from 14,000 EUR. Full headless Next.js: from 22,000 EUR. Enterprise replatforming (10,000+ SKUs): typically 35,000-90,000 EUR depending on integrations.
Yes, contractually. This includes a full audit of old URLs, a 1:1 301 redirect map, preserved PDP/PLP slugs, Product + Offer + AggregateRating schema.org, and a new submitted sitemap. There is also 60-day post-launch monitoring in Search Console, and any drop in traffic above 5% gets fixed for free.
Yes, across all platforms. We have proven integrations with Netopia (3DS2 + recurring), Mobilpay, Twispay, EuPlatesc, and Plătește.ro, plus Stripe (international cards), PayPal, and Apple Pay / Google Pay. PCI-compliant setup with auditable transaction logging.
Yes. We integrate out-of-the-box with SmartBill, Oblio, FGO, and Microinvest for automated invoicing; SAP B1 / NAV / Odoo for enterprise ERP; and Pluria, Cargus, and FAN Courier for fulfillment + automated AWB. For a custom WMS, we build a dedicated connector with retry logic and logging.
12 months of Vercel Pro / Shopify Plus / WP Engine hosting plus 24/7 uptime monitoring, security patches, off-site daily backups, and a 4h/month retainer (text changes, asset swaps, minor bug fixes) are included. 99.99% uptime SLA, under 2h response time for critical issues. After 12 months: 249-490 EUR/month, or you move to your own accounts.
Checkout audit + replatforming plan in 5 days
Want to see where you're losing the most money in your checkout?
Complete store audit (checkout breakdown, mobile CWV, feed sanity, abandonment flows) + migration plan with URL mapping, recommended platform and estimated ROI. Free, no commitment.
✓
Step-by-step checkout audit
✓
Mobile CWV + PDP audit
✓
Google Shopping feed sanity
✓
Migration plan + ROI estimate
Explore the other services
See all options in Web Development or pick a complementary service.