Predictive analytics that turns data into what’s next.
Churn prediction (who's leaving in 30 days), demand forecasting (±8% accuracy), real-time lead scoring, lifetime value prediction, dynamic pricing. Output straight into your CRM/ERP.
Spot 70%+ of at-risk customers ahead of time, up to 30 days out. Automatic retention-campaign trigger in your CRM. Monthly recalibration on new cohorts.
Tuned XGBoost / LightGBM model
Automated feature engineering
0-1 probability score per user
Campaign trigger in CRM/ESP
Monthly recalibration included
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Demand Forecasting
How much stock to order next month. ±8% accuracy at SKU level. Seasonality, trend, external factors (weather, events, promos). Output straight to your ERP.
Prophet + XGBoost ensemble
±8% accuracy per SKU
External factors: weather, promos
Direct ERP output
Scenario planning (what-if)
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Real-time Lead Scoring
The real conversion probability per lead, computed in <50ms. Modeled on your data, not generic heuristics. Output to Salesforce/HubSpot. Weekly recalibration.
<50ms API latency
Models built on your data
Salesforce/HubSpot output
SHAP explainability per lead
A/B testing model versions
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LTV Prediction
Lifetime value predicted per user/cohort/acquisition channel. Feeds directly into your Ads budget (CAC payback). Daily updates as new activity comes in.
Cohort-based modeling
CAC payback per channel
Daily updates
Google/Meta CAPI integration
Executive dashboard
0%
churn caught
30 days ahead
vs 0% baseline
0%
average error
demand forecast
MAPE per SKU
0 wks.
time to
first live model
discovery → API
0× ROI
average on
predictive campaigns
vs baseline
Case Study · Subscription SaaS
Subscription SaaS: churn cut by -38% in 6 months
SaaS B2B6 months
-38%
churn rate · +420,000 EUR ARR saved in 6 months
B2B SaaS company (8,500 active accounts, 4.8% monthly churn). Built an XGBoost model on 18 months of historical data + 32 features (usage patterns, billing events, support touchpoints). Daily scoring plus automatic retention-sequence trigger for top-decile risk accounts.
Churn rate / month4.8%3.0%
At-risk identified0%73%
ARR saved / month0 EUR70,000 EUR
Stack & Decisions
ModelXGBoost · F1 0.82
Features32 (usage, billing, support)
Training data18 months · 8,500 accounts
TriggerTop-decile risk → sequence
RecalibrationMonthly · MLflow tracking
Result after 6 months
Churn cut from 4.8% to 3.0% monthly (-38% relative). 73% of churners identified 30+ days in advance. Cumulative ARR saved: 420,000 EUR · 28× ROI on build cost.
FAQ
Questions about Predictive Analytics
Operational minimum: 5,000-10,000 historical rows spanning 12-18 months (for seasonality). Below that, the model won't generalize well. For churn/LTV: ideally 24+ months of data. For forecasting: minimum two complete seasonal cycles.
Default: XGBoost / LightGBM (95% of cases are tabular data, and they win there). Time series: Prophet + XGBoost ensemble. Recommendation: matrix factorization + deep learning (when traffic is high enough). Deep learning only when justified (NLP/CV/recommendation). We don't sell 'deep learning AI' when XGBoost solves the problem at 1/10th the cost.
REST API with <50ms latency (FastAPI + Redis cache). Output goes directly into your CRM (Salesforce/HubSpot via custom field), ESP (sequence trigger), ERP (forecast injection), and executive dashboard (Looker/Metabase/Power BI). Webhooks fire on critical changes (rising churn risk).
Monthly recalibration is included in the retainer: refit on the last 30 days of new data, A/B test against the current production model, and deploy only if the lift is significant. Continuous monitoring for data drift (Evidently AI) plus alerting when input distributions shift meaningfully.
Pilot build (one end-to-end model): 9,500-18,000 EUR one-time. Monthly operation (hosting + recalibration + monitoring): 1,200-3,500 EUR/month. Additional models after the pilot: 4,500-8,000 EUR each. For context: average ROI on predictive campaigns is 4x.
Yes. We only model on data you have legitimate consent for. PII is anonymized wherever possible (hashed email, generalized geo), and pseudonymized in training data. A DPO impact assessment is run when scoring has significant effects on individuals (automated decision-making, Art. 22).
No. Power BI Forecast / Quick ML are auto-ML features for exploratory work; they are good for uncovering insights but weak as a production system. We build models tuned to your domain, with automatic recalibration, data-drift monitoring, and output delivered directly into your business systems via API.
60-minute data audit · free
Do you have the data needed for your first predictive model?
A 60-minute audit of your data stack (CRM, billing, product analytics, support). We identify 1-3 achievable predictive models with calculated ROI, deliverable in 6-8 weeks. Output: data readiness scorecard + pilot plan.
✓
Audit of existing data sources
✓
Data readiness scorecard
✓
1-3 candidate models with ROI
✓
6-8 week pilot plan
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