Serus Auto
Serus Auto
Complete refresh of the Serus digital ecosystem: main website + websites for each brand, continuous SEO, PPC campaigns on Google and Meta, and differentiated social media content across channels.
The numbers that tell the story
What was not working
Serus is a versatile business with a strong presence in the Romanian automotive market — new vehicles, used cars, service, and spare parts for Renault, Dacia, and Nissan. The challenge was stronger online visibility in a highly competitive market, with creative digital competitors, and more sustained communication with automotive enthusiasts about the news and offers of the three brands.
- →Extremely competitive automotive market in the digital area.
- →Fragmented communication between the three represented brands.
- →Need to speak differently to individuals and business entities.
- →Outdated websites from a technical and design perspective.
How we shaped the solution
Danco Vision's digital experience and 360° approach allowed for a complex and unified strategy: refresh of the online presence, dedicated communication for individual customers and business clients, plus the appropriate techniques for each channel to achieve objectives.
- →Unified 360° strategy for all 3 brands.
- →Clear B2C vs B2B differentiation in message and targeting.
- →Integrated mix: web dev + SEO + PPC + Social Media.
- →Coherent visual identity across all digital properties.
What we implemented
We delivered a complete refresh of the Serus website ecosystem and built continuous SEO, PPC, and social media operations — each with its own rules, but aligned under the same strategy.
- →Web development: refresh of the main website and those dedicated to each brand, coherent design, fluent navigation, content adapted and optimized for all devices.
- →SEO: constant on-page optimizations and a blog content strategy that brought Serus to the top positions for relevant keywords for the represented brands.
- →PPC: campaigns set up on Google and Facebook, a mix of awareness and performance, budgets calibrated to conversion objectives.
- →Social Media: Facebook focused on news and technical information; Instagram focused on visual aspects, the cool/experimental side, for a young audience.
- →Special 30-year Serus anniversary campaign, where past and present meet to highlight evolution.
What happened
The 360° strategy transformed Serus into a brand with a solid and recognized digital presence, capable of competing with the most creative players in the Romanian automotive industry.
- →4 websites technically and visually updated, with consistent UX.
- →Top positions for relevant automotive keywords for the 3 brands.
- →Awareness and conversions sustained through permanent PPC campaigns.
- →Active community on Facebook (technical information) and Instagram (automotive lifestyle).
- →30 years of Serus celebrated with a successful anniversary campaign.
From brief to results
Discovery & Strategy
Workshop with the Serus team, audit of the existing digital ecosystem, definition of the 360° strategy.
Website Refresh
Redesign and technical update of the main website and those dedicated to Renault, Dacia, Nissan.
On-page & Content Optimizations
Content strategy for blog, technical optimizations, link building, position monitoring.
Campaign Launch
Google Ads + Meta Ads settings, awareness + performance mix for the 3 brands.
Differentiated Communication
Technical & informative Facebook, lifestyle Instagram, separate calendars for each channel.
Anniversary Campaign
Special series of posts linking Serus Auto's past to its present.
With Danco Vision, we built a coherent digital presence across all three brands we represent. The 360° approach gave us a real advantage in a very competitive market.
What we used to deliver
3 lessons from this project
One Strategy, Multiple Brands
A unified 360° approach allows each represented brand to maintain its identity without diluting the umbrella brand.
Different Channels, Different Messages
Facebook and Instagram should not be treated the same — the automotive audience responds differently to technical information vs. lifestyle visuals.
Anniversaries are Content
30 years of Serus became a campaign that positioned the brand as a mature and reliable player in the automotive market.
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