Rawlplug România
Rawlplug România
Three years of collaboration: website, SEO, PPC on Facebook & LinkedIn, graphic design, social media, and copywriting for a brand with 100+ years of history.
The numbers that tell the story
What was not working
The transition of Baltic Invest to Rawlplug România required a 360° digitalization: a unified online presence, top visibility on Google, and a relevant community of construction professionals.
- →Repositioning from Baltic Invest to Rawlplug România
- →Organic visibility in the fixings & tools niche
- →Awareness and engagement among construction professionals
- →Unified brand identity across all channels
How we shaped the solution
We took over website, SEO, PPC, graphic design, and social media + copywriting as an integrated 360° package. For communication, we created the character "Mr. Fixulescu" to empathize with the target audience.
- →Website maintenance and continuous development
- →SEO: meta optimization, internal linking, new keywords
- →Facebook Ads for Reach, Video Views, Page Likes, Engagement
- →LinkedIn Ads for Brand Awareness among construction experts
- →Unified graphic design for Social Media and PPC
- →Social Media + copywriting with the character "Mr. Fixulescu"
What we implemented
What happened
The campaigns generated massive reach on Facebook and a solid community of professionals, while SEO ranked the brand for keywords in the construction niche.
- →1,544,137 users reached on Facebook
- →8,707,360 cumulative impressions
- →Over 2,200 page likes from the dedicated campaign
- →Consistent conversions through video ads
From brief to results
Discovery
Brand mapping, website audit and 360° strategy definition
Web & SEO
Maintenance, new developments and continuous On-page SEO optimization
PPC
Facebook Ads (Reach, Video, Page Likes) + LinkedIn Ads for professionals
Brand & Social
Unified graphic design and content with "Mr. Fixulescu" on FB / IG / LinkedIn
In 3 years, we brought Rawlplug România to 1.5 million reached users and an engaged community of professionals, with a unified identity across all channels.
What we used to deliver
3 lessons from this project
Character wins over brand-speak
"Mr. Fixulescu" transformed a serious B2B brand into a warm and empathetic voice for construction professionals.
Video PPC > static in construction
Video ads generated consistent conversions in Rawlplug's Facebook campaigns.
Let's build
the next case study.
Free audit in 48h. We show you 3 immediate opportunities for your business, whether we end up working together or not.