OllieGangShop
OllieGangShop
Smart marketing mix that exceeded targets in the first 3 months and scaled budget without performance loss.
The numbers that tell the story
What was not working
OllieGangShop was a well-established name in the Underground niche of Romanian eCommerce, but for two years, it had unsuccessfully tried to broaden its reach and change public perception of the brand.
- →Perception shift from Underground niche to mainstream streetwear
- →Real increase in sales volume
- →Integrated online marketing strategy
How we shaped the solution
We started with an extensive branding process: external PR with bloggers for the new direction, blog copywriting, and integrated messages in email marketing to establish the new identity. Gradually, we switched from awareness to conversions.
- →Google Display for visibility and Google Search for conversions
- →Facebook Ads with new messages + intelligent retargeting
- →SEO, Email Marketing, and Newsletter Automation
- →Community Management, Affiliate (2Performant) and Product Management
What we implemented
What happened
We exceeded targets in the first 3 months and scaled the advertising budget without losing ad performance. Today, olliegangshop.ro is among the top 3 online retailers for sports footwear and apparel in Romania.
- →Top 3 online streetwear retailers in Romania
- →Advertising budget scaled without ROAS decrease
- →Brand repositioned from Underground to mainstream
From brief to results
Branding & PR
External PR with bloggers and copywriting for the new brand direction
Awareness
Google Display, Facebook Ads, and content to change perception
Conversions
Google Search, retargeting, and email marketing for sales
Scaling
Budget increase with maintained performance and expansion to affiliate
After two years of stagnation, in 3 months we exceeded targets and entered the top 3 streetwear retailers in Romania.
What we used to deliver
3 lessons from this project
Branding precedes performance
Before pushing for conversions, perception must be rebuilt through consistent PR and content.
Integrated mix, not isolated channels
Google, Facebook, email, and affiliate work multiplicatively when the message is unified.
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