Nova Power & Gas
Nova Power & Gas
Website redesign with consumption calculator, SEO migration novapg.ro → vreaulanova.ro, PPC, Social Media, Email Marketing, and 360° creative for Nova Power & Gas.
The numbers that tell the story
What was not working
Nova Power & Gas, part of the E-INFRA group (alongside Electrogrup, Direct One, Netcity), needed to transform from a local company in Cluj-Napoca, primarily present in B2B, into a national B2C brand, capable of competing with the large international corporations dominating the energy market in Romania.
- →Local brand in Cluj-Napoca, dominant B2B presence since 2007.
- →Energy market liberalization opened the household segment.
- →Competition with international giants in the B2C market.
- →Existing website (novapg.ro) built for B2B, unsuitable for household consumers.
How we shaped the solution
We deployed all our digital marketing know-how and built an integrated 360° strategy: platform audit, clear objectives (most important — 100% online signed contracts), bringing together all techniques and tools to achieve the goals.
- →Unified 360° strategy: web, SEO, PPC, social, email, affiliate, creative.
- →Unified communication concept: “good energy that helps you live the life you want”.
- →Adaptation of tone of voice per platform (friendly Facebook/IG, professional LinkedIn).
- →Focus on conversion rate through 100% online contracts.
What we implemented
We delivered a complete, multi-channel strategy where each component supported brand growth and conversion.
- →Website — completely redesigned for B2C, custom developments, integrated consumption calculator for 100% online contracting.
- →SEO — migration novapg.ro → vreaulanova.ro without ranking loss, extended keyword mapping, content strategy + link building.
- →Social Media — editorial routines on Facebook/Instagram (friendly tone, engagement, conversions) and LinkedIn (professional tone, B2B).
- →PPC — Google and Facebook campaigns: search, brand protect, reach, look-alike, remarketing, carefully monitored and optimized.
- →Email Marketing — surveys, Nova offers, newsletters, greetings, and important communications.
- →Creative — unified copywriting & art direction, video content (provider change tutorial + gas liberalization explanatory).
What happened
The 360° strategy generated significant month-over-month growth, up to +100%, and transformed Nova into a recognized national B2C brand.
- →Contracts signed exclusively online due to the consumption calculator.
- →Successful SEO migration without ranking loss.
- →PPC growth of up to 100% from one month to the next.
- →Community built around the brand on Facebook, Instagram, and LinkedIn.
- →National notoriety and favorable attitude among household consumers.
- →Increased organic traffic through extended keyword mapping and link building.
From brief to results
Audit & strategy
Audit of existing platforms, defining objectives and 360° strategy.
Creative & identity
Conceiving the unified concept “good energy” and art direction for all channels.
New website
Redesign of B2C website with consumption calculator and 100% online contracting.
Migration & optimization
Migration novapg.ro → vreaulanova.ro without ranking loss, content + link building.
360° Activation
Launch of Google Ads, Facebook Ads campaigns, organic social media, email marketing.
Scaling
Continuous optimization, reports, video content, brand activations.
Danco Vision transformed Nova from a local B2B brand into a national B2C player, through a coherent 360° strategy across all channels.
What we used to deliver
3 lessons from this project
360° means coherence, not just presence
A unified message across all channels transforms audience into community, regardless of where they encounter the brand.
Consumption Calculator = Conversion Engine
For utilities, tools that clearly show savings make the difference between a bounce and a signed contract.
Well-executed SEO migration = zero loss
A domain migration can be a major risk or an opportunity. With a clear technical plan, you maintain your positions and gain visibility.
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