Knauf
Knauf
Complex website for Knauf Romania — 100% custom platform with database, distributor map, product catalog, and advanced filtering.
The numbers that tell the story
What was not working
Knauf, an international manufacturer of construction materials, wanted a website that respects the German design model but with modern functionalities — responsive, user-friendly, and ready for a complex technical catalog.
How we shaped the solution
We built a 100% custom platform over a complex database, designed for easy back-end management. Intensive technical documentation for each product and system. Dynamic distributor map, self-updating catalog, advanced filtering by categories/subcategories.
What we implemented
Custom platform with: dynamic distributor map, product catalog with integrated visualization tool, advanced filtering by categories and subcategories, search module with relevant results, technical datasheets and intuitive tables, compatible products system, navigable macro-menu, differentiated authentication by user type (admin / website).
What happened
Website live on knauf.ro, respecting the German identity but adapted to the Romanian audience. SEO optimized with graphically adapted images, good search engine positioning. Consolidated brand image in the online environment.
From brief to results
Discovery
Analysis of the German model and definition of adaptations for the RO market
Database
Database schema for products, systems, distributors
Platform
100% custom development: map, catalog, filtering, differentiated authentication
SEO & Launch
Content, image optimization and go-live
The challenge was respecting Knauf's German identity with functionalities adapted to current technology.
What we used to deliver
3 lessons from this project
Lesson
For an international brand, the platform must be the visual guide to the global identity but with local adaptations that genuinely serve the target audience.
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