Homplex
Homplex
WordPress web design and development + customized WooCommerce for Homplex: thousands of Thermal/HVAC & Gas products, technical assistance for partners, affiliate section — delivered in under 90 days.
The numbers that tell the story
What was not working
Homplex, an engineering and technology company offering modern products for utility and energy installations and infrastructure, needed a customized e-commerce platform with thousands of products from the thermostat, gas detector, adjacent equipment, and accessory categories.
- →Thousands of catalog products structured into Thermal/HVAC and Gas categories.
- →B2B business model — products are not sold online, but through specialized consultants.
- →Need for a separate technical area for partners (catalogs, datasheets, brochures, manuals).
- →Tight delivery deadline — under 90 days for a complex project.
How we shaped the solution
We designed a customized WooCommerce platform where e-commerce becomes a B2B catalog presentation, not a direct checkout. The technical and partner areas were conceived as independent modules with their own logic.
- →WooCommerce as a catalog engine, not a checkout — the flow directs to consultants.
- →Modular architecture with three areas: products, technical support, partners.
- →Dedicated database for technical materials (catalogs, datasheets, brochures, guides, manuals).
- →Aggressive planning for delivery in under 90 days without compromises.
What we implemented
We delivered a complete platform for Homplex — B2B catalog, technical area for partners, and affiliate system — all integrated and ready for scaling.
- →Custom web design — modern, B2B interface, focused on quick product discovery.
- →Customized WooCommerce — catalog with thousands of Thermal/HVAC and Gas products, no direct checkout, with CTA to consultants.
- →Technical support — separate section with catalogs, datasheets, brochures, guides, and manuals, based on a dedicated database.
- →Partner area — information, support materials, and flow for those who want to become Homplex partners.
- →Performance & SEO — optimized structure for indexing, fast catalog loading.
What happened
The project was successfully delivered in less than 90 days, and the new Homplex website has been online since 2022 as a central platform for products, partners, and technical support.
- →Website live since 2022 on homplex.ro.
- →Complete catalog with thousands of products, organized by categories.
- →Functional technical hub for partners.
- →Active affiliate module for network expansion.
- →Scalable platform, easily expandable by the Homplex team.
From brief to results
Discovery & architecture
Workshop with Homplex to map products, B2B flows, and the technical area.
UX & UI
Custom design for the three areas: catalog, technical, partners.
Platform development
Custom WooCommerce implementation + dedicated database for technical materials.
Fast delivery
Content migration, performance optimization, QA.
Launch
Official launch of homplex.ro, ready for scaling.
Danco Vision delivered a complex platform in less than 90 days, perfectly adapted to our B2B model through consultants, with a solid technical area for partners.
What we used to deliver
3 lessons from this project
B2B E-commerce is not checkout
For the B2B segment through consultants, the catalog becomes a sales tool — not a shopping cart. The design must serve the decision, not the transaction.
Technical area = competitive advantage
A well-structured hub with datasheets, brochures, and manuals makes a partner an ambassador. It's an investment that pays off in the long run.
Under 90 days with an ambitious scope
With clear modular architecture and quick decisions along the way, a complex project can be delivered aggressively without sacrificing quality.
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