Engino Toys
Engino Toys
Unifying two websites into a complete online store for Engino construction toys, featuring online payment, 3D instructions, SEO, and social media.
The numbers that tell the story
What was not working
Engino Toys brought a unique system of educational construction toys to Romania. The client wanted a strong online presence — two separate presentation websites needed to be unified into a single, complete online store capable of promoting and selling complex products that required detailed explanations.
How we shaped the solution
We built a unified online store with end-to-end functionalities: online payment, shipping, invoicing, extended instructions for each product, and 3D instructions to facilitate user adaptation to the product. We then expanded the presence on Facebook, Twitter, LinkedIn, and YouTube with educational content.
What we implemented
Complete online store with payment, shipping, invoicing, and interactive 3D instructions. Social media strategy across 4 channels with educational content. SEO with keyword analysis for organic growth on Google.
What happened
The website ranked among the top Google searches for relevant keywords. An active social media community was built around the brand's educational values. Organic traffic showed consistent growth.
From brief to results
Discovery
Audit of the two existing websites and definition of the unified architecture
E-commerce
Online store with payment, shipping, invoicing, and 3D instructions
SEO
Keyword analysis and on-page optimization for top Google rankings
Social Media
Launch of Facebook, Twitter, LinkedIn, YouTube community with educational content
We identified with the client's cause — educating children through construction games — and passed this mentality forward.
What we used to deliver
3 lessons from this project
Lesson
An online store for complex educational products needs more than just checkout — 3D instructions and support content are part of the purchasing experience.
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