Cube Medica
Cube Medica
Visual identity, bilingual RO/EN website with shop and product pages, plus social media and SEO for an accredited medical equipment manufacturer.
The numbers that tell the story
What was not working
The entry of a new brand into the medical equipment manufacturing market, where reputation and quality are mandatory. Each stage was designed to build a credible player in a B2B sector with strict standards.
- →Brand without history in a demanding B2B market
- →Visual credibility aligned with medical standards
- →Local + international addressability (RO/EN)
- →eCommerce for products with technical specifications
How we shaped the solution
We built the visual identity around a serious B2B brand, developed a bilingual website with detailed product pages and an integrated shop, and supported everything with social media and SEO.
- →Visual identity aligned with the B2B brand strategy
- →Bilingual RO/EN website with a clean and uncluttered menu
- →Dedicated page per product with technical specifications and usage
- →Shopping area with customization options where the product allows
- →Highlight on European and international certifications
- →Social media on relevant channels and On-page SEO
What we implemented
What happened
Cube Medica now has a credible online presence, with growing organic visibility and a relevant community around the brand.
- →Recognized brand in the B2B medical equipment market
- →Relevant community on social media channels
- →Sustained organic growth through On-page SEO
From brief to results
Branding
B2B brand strategy and visual identity for medical manufacturer
Bilingual Website
RO/EN platform with product pages and highlighted certifications
Shop
Shopping area with customization for compatible products
Promotion & SEO
Targeted social media and niche keyword optimization
We positioned Cube Medica as a credible player in a demanding B2B market, with a solid visual identity and a bilingual website that converts.
What we used to deliver
3 lessons from this project
Credibility is built visually
In medical B2B, the first impression comes from visual identity and visible certifications, not from copy.
Bilingual = new markets
The EN version opened Cube Medica to international clients from launch.
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