Credius
Credius
Complete digital marketing package for Credius: SEO, Google Ads, Facebook & Twitter, email marketing, affiliate (2Performant), and community management — for brand growth in a highly competitive financial market.
The numbers that tell the story
What was not working
From the beginning of our collaboration, Credius wanted almost everything we had to offer. We provided them with an "all-inclusive" package, from SEO to online promotion. The task was not simple, but it was very clear: to grow the Credius brand across the entire online environment, in a highly competitive financial market.
- →The NBFI market is crowded and highly regulated.
- →The brand needed rapid growth across multiple channels simultaneously.
- →Communication had to be credible for a financial product.
- →The need for coordination between SEO, PPC, social, email, and affiliate.
How we shaped the solution
We built an integrated 360° strategy: a single brand story, coherently delivered across all relevant channels. Every member of the Danco Vision team contributed to this project, from SEO and content to performance marketing and community management.
- →Complete SEO audit and keyword plan for the financial sector.
- →PPC setup with separate campaigns for awareness (Display) and conversion (Search).
- →Social media strategy for Facebook and Twitter, friendlier than the standard tone of an NBFI.
- →Retargeting layer to re-engage users who visit the site without converting.
- →Email marketing & newsletter automation for lifecycle.
- →Affiliate management on 2Performant to open an additional acquisition channel.
What we implemented
We delivered an end-to-end digital marketing package, with all channels coordinated under the same brand strategy. Each channel had its clear role in the funnel.
- →Ads for visibility — Google Display.
- →Ads for conversions — Google Search.
- →Facebook advertising with new messages, adapted to the NBFI audience.
- →Smart retargeting campaigns on Display and social.
- →On-page SEO optimization and relevant content for financial keywords.
- →Email marketing and newsletter automation.
- →Social media marketing on Facebook and Twitter.
- →Copywriting for the Credius blog.
- →Community management on Facebook.
- →Affiliate management on 2Performant.
- →Website product management — coordination with the Credius team for a complete flow.
What happened
Transforming a name into renown. Although it was not an easy task — the financial market being particularly complex — we managed to make Credius a strong brand that customers can rely on and that helps them when they need it.
- →Credius is now on the first page of Google for relevant keywords.
- →The Facebook page has over 32,000 likes.
- →A recognized brand in the NBFI market in Romania.
- →Active 360° strategy, continuously optimized across all channels.
From brief to results
Audit & Strategy
Complete audit across all channels and definition of the 360° strategy for Credius.
Optimization & Content
Keyword strategy, on-page optimizations, relevant content for the financial sector.
Campaign Launch
Google Display for awareness, Google Search for conversions, smart retargeting.
Facebook & Twitter
Friendly communication strategy, adapted content, and active community management.
Newsletter Automation
Email marketing and automations for nurturing and retention.
2Performant
Setup and management of affiliates for an additional acquisition channel.
Continuous Optimization
KPI monitoring, A/B testing, monthly optimizations across all channels.
Danco Vision delivered exactly what we wanted: a partner covering the entire digital ecosystem, from SEO to affiliate. The results are visible — Credius is now a recognized brand.
What we used to deliver
3 lessons from this project
In regulated markets, tone matters
An NBFI can speak in a friendly tone without losing credibility — the solution is the message, not just the channel.
360° only works if coordinated
The "all-inclusive" package yields results only when SEO, PPC, social, email, and affiliate are aligned under the same strategy.
Affiliate is an underestimated channel
For an NBFI, 2Performant opened up an additional acquisition stream that other channels could not reach as cost-effectively.
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