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HealthcareBrandingWeb Design2021
CL
Client

Clinica Eminescu 100

Clinica Eminescu 100

Identity, website, and online presence for a multidisciplinary clinic

From visual identity to responsive website and online promotion + SEO, for the most modern multidisciplinary clinic in Bucharest.

Project snapshot
IndustryHealthcare
DurationOngoing Project
ServicesBranding, Web Design, Web Dev, SEO, Social Media, Content
DV teamBranding + Web + SEO + Social
Media budget
Status
Visit the website ↗
Clinica Eminescu 100 — Identity, website, and online presence for a multidisciplinary clinic
Key results

The numbers that tell the story

22specializations
covered medical specializations
20years
years of clinical experience
1site
multidisciplinary website delivered
Note: comparison · source: GA4 + Search Console + media platforms
01
Challenge

What was not working

In the digital age, more and more patients get their information online. The challenge was to build a relationship of trust between Clinica Eminescu 100 and patients, offering a pleasant and safe digital medical experience.

  • An online voice that inspires safety and trust
  • Clear communication for 22 medical specializations
  • Conversion from visitor to scheduled online patient
  • Constant growth of qualified traffic
02
Approach

How we shaped the solution

We started with visual identity (name, logo, color palette), built the website as a modern presentation platform, and covered online communication + SEO to ensure a top position in the digital world.

  • Visual identity: logo, clean design, healthcare-specific palette
  • Responsive website on all devices, organized structure
  • Online appointment form for direct conversion
  • Informative content on services and On-page SEO for targeted keywords
  • Social media strategy for awareness and patient relationship
03
Solution

What we implemented

    04
    Results

    What happened

    The brand gained a solid position online, with constantly increasing traffic and a direct channel for online appointments to the clinic.

    • Constant increase in organic traffic
    • Online appointments directly through the website
    • Trusted brand, recognizable in Bucharest's healthcare sector
    Timeline

    From brief to results

    01

    Branding

    Creative brief, naming, logo, and visual identity for the clinic

    02

    Website

    Responsive platform with clear structure and appointment form

    03

    Content & SEO

    Informative copy on services and optimization for the best-performing keywords

    04

    Promotion

    Integrated social media strategy and constant traffic growth

    We built for Clinica Eminescu 100 an online voice that inspires trust and constantly brings new patients through online appointments.

    DV
    Danco Vision Team
    Danco Vision
    Stack & channels

    What we used to deliver

    Channels
    WebSEO OrganicSocial MediaContentOnline Appointments
    Tooling
    WordPressAnalyticsSEO ToolsSocial Media Suite
    What we learned

    3 lessons from this project

    LESSON 01

    Healthcare requires clarity, not jargon

    Medical content converts when it is clearly organized and accessible to the patient, not to the specialist.

    LESSON 02

    Branding is the first form of trust

    The correct visual identity shortens the path from visitor to appointment in healthcare.

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