Imediat.ro is a classifieds website, launched in 2017, anyone can use the site to buy and sell products and services all throughout Romania. Moreover, is very efficient for business advertisements, having a modern platform, that displays all the advertisements, sustained by the variety of categories.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
The main objective was the improvement of the brand's quality, through a complex re-branding, that targeted all the aspects of the site's identity, from the primary characteristics, such as; web design, logo, the tone of voice, values, and mission statement. Starting with the development of a new website and the improvement of the brand's visibility, using online advertising, we followed a constant improvement of the website's traffic.
In short, this projects main objective is to reach the top 3 positions in the Romanian market, until the end of the year.
This is what we've done
Online advertisements website development
The website was built by the Danco Vision's team and was represented by the development of a free and premium advertisements platform, with 11 categories and dozens of subcategories, on which the users can publish and find products and services, easily. Of course, in order to offer a good experience to the user, the website is responsive, optimized and user-friendly.
Implementation and SEO optimization
After a good implementation of the SEO optimization campaign, our purpose is that your website should reach the first position in the search engines. In order to get this, a structured analysis is carried out to select the relevant keywords that organically increase the number of visitors on the website.
Although the website has been re-released less than a month ago, the targeted keyword rankings are growing sharply.
Social Media and Facebook Ads
Social Media websites offer companies the ability to get in touch with customers directly. Through complex digital marketing strategies, we aimed to promote the brand on as many social networks as possible, using a very diverse content.
Because Facebook is the main channel, with the highest rate of engagement, being the most popular with possible users, we took a special intrest in targeting it. Through Page Likes, Post Engagement, Website Clicks campaigns, our expert team in Social Media, has improved the website's traffic. Last but not least, in order to make users post advertisements, an efficient method used was represented by the Conversion Campaigns.
In this way through Social Media campaigns, we aimed to increase the popularity of the website, to reduce all the costs and improve the traffic.
In conclusion, taking into consideration, website's category's, and also users preferences, we created Search Campaigns, base on keywords, specially chosen by the Digital Marketing team. In order to attract more users to the website, and also, to improve the awareness, we developed Google Display Network campaigns.
The next step in the process is to create a DSA (Dynamic Search) campaign, in order to target in the same time, all the cities from the country and all categories and subcategories of the website.
Online PR Campaigns
A solid brand means creating an image that will lead to a good reputation over time. In this regard, we have provided Imediat.com with external PR services, along with well-known bloggers and influencers to associate with the image of the brand. Over time, PR campaigns have proven to be extremely effective.
Video Marketing is the most modern way of promoting, whose popularity is steadily rising. Through the dynamic nature of the provided content, this is an important element that contributes to the engagement. We created videos from scratch, we created campaigns on both, Facebook and Youtube and we continuous optimized them, until everyone has heard of Imediat! Have you published your advertisement there yet, or this is the next step?